AVAI Mobile Reinvents International Speedway Corporation's Venue Mobile App Experience
AUSTIN, Texas, May 31, 2016 /PRNewswire/ -- AVAI Mobile Solutions LLC today announced its contract with International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC"), owner and operator of 13 premier U.S. motorsports entertainment facilities, to provide its revolutionary mobile technology platform as the next generation of venue mobile experiences.
Sports and entertainment venues today increasingly have elevated expectations when it comes to mobile platforms. Simply having a mobile app is no longer enough. Fans want to do more from their devices, while sponsors want greater reach, and management wants a better ROI.
"What AVAI Mobile has provided is a better way to build, integrate and manage mobile apps across all ISC facilities," said Tina Martin, CIO, ISC. "There are several mobile app developers in this space with equally as many approaches to getting the job done. What sets AVAI Mobile apart is its technology that will grow with us as our requirements evolve."
Working with AVAI Mobile since 2011, ISC leveraged AVAI's expertise when its flagship facility, Daytona International Speedway, underwent a massive transformation with the DAYTONA Rising project. ISC needed to create an updated mobile application for the new facility that would serve as the ultimate event companion, or 'fan concierge'. AVAI delivered on that requirement and rolled out the new version when the world's first motorsports stadium opened in January 2016. Specific features include:
- Urban Airship integration providing rich push notifications, in-app messages, and more
- Spreo incorporating indoor mapping and interactive engagement stations, without the need of a cellular connection
- FanVision providing an add-on that offers live broadcasts and real-time race content
- FISH incorporating loyalty tracking and sponsor registration
- Adobe Analytics providing comprehensive data related to usage and visitor experiences
"We're proud to be the official mobile partner for ISC," said Rand Arnold, CEO and Founder of AVAI Mobile. "Together, we're combining speed and performance to bring fans an amazing experience both on the racetrack and within the palm of their hands."
About AVAI Mobile
AVAI Mobile specializes in working with businesses that manage or service multiple brands/entities, sometimes across multiple mobile apps.
The AVAI Mobile Platform, AMP™ is designed to deliver powerful out-of-the-box functionality, unprecedented access and configurability, world-class performance and scalability, and seamless third-party integrations. To date, the AVAI Mobile platforms have been used to create over 1,800 native mobile applications, for a variety of destinations, events and experiences.
About ISC
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
SOURCE AVAI Mobile Solutions LLC
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