CONCORD, Mass., April 22, 2014 /PRNewswire/ -- Avention, Inc., a leader in transformative sales enablement and business information solutions, today announced its partnership with akaCRM, a leading provider of professional services for Salesforce.com and Force.com Cloud customers. akaCRM customers will now have access to experienced industry consultants specializing in Avention system implementation and training. As a Salesforce.com partner-based solution, Avention's real-time, actionable B2B data delivers the highest quality business information needed to enhance productivity and increase efficiency for professionals across all levels of an organization.  

"Our partnership with Avention provides our Salesforce.com customers with an effective integration tool that guides them on how to use valuable B2B insight," said Brent Mellow, CEO of akaCRM. "By offering Avention's services, we will be able to address client needs surrounding intelligent prospecting, catching and interpreting business signals and establishing ideal profiles that complement the CRM functionality and drive growth."

Access to Avention solutions through akaCRM, which is currently available, will provide users with vital information at their fingertips by harnessing the power of big data in a platform that thinks the way businesses do, all with the ease of use and flexibility from alignment with Salesforce.com. akaCRM customers now have access to consultants, system implementation and training for the core capabilities of Avention Conceptual Search(SM), Avention Business Signals(SM), Avention Ideal Profile(SM) and Avention SmartLists(SM) within their day-to-day tasks.

"The Avention partnership with akaCRM is a natural alignment for us," said Jim Tinney, director of channel sales at Avention. "Avention's integration with Salesforce.com is one of the key functionalities for its users. The team of experts at akaCRM, as a premiere CRM Alliance Partner for Salesforce.com, will help its clients identify and meet the needs of their customers through actionable, real-time data mining and analysis, boosting the efficiency of employees across an organization."

To learn more about Avention, visit www.avention.com or contact your Avention representative. For more information about Avention through akaCRM, visit www.akacrm.com/partners/avention.html.

About Avention
Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world's most comprehensive database to deliver 21^st century business information solutions. Avention^SM empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can't be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit www.avention.com and follow us on Twitter @AventionInc.

About akaCRM
akaCRM is a professional services firm which provides comprehensive services for Salesforce.com and the Salesforce1 platform, including Sales Cloud, Service Cloud, Marketing Cloud and Work.com solutions. akaCRM also offers consulting, system implementation and training for leading Salesforce.com partner-based solutions which improve the results of its clients' relationships with their constituent audiences including prospects, customer accounts, partners, suppliers and employees. For a no-obligation conversation about your needs or for more information, please visit www.akaCRM.com.

About Salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, Salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, Salesforce.com's world-class training, support, consulting and best practices offerings.

Media Contacts:
Cori Kendrick
PAN Communications
Phone: 1 617-502-4300
Email: Avention@pancomm.com

SOURCE Avention, Inc.