Avention Drives Business Information To The Next Level With Launch Of Avention Spending & Risk

CONCORD, Mass., May 21, 2014 /PRNewswire/ -- Avention, Inc., a leader in transformative sales enablement and business information solutions, today announced its latest offering in a string of innovations.  An industry first, Avention Spending & Risk is designed to bring sales and research professionals an unmatched, granular level of data focused on an organization's financial status and movements. When paired with the information aggregated and rationalized from more than 60 different data partners currently available through Avention, the additional insight creates a comprehensive picture of an organization's business, triggering a call-to-action for sales teams and raising a flag on decision making conditions for research professionals. 

Only 35 percent of a salesperson's time is actually spent selling, according to recent research, and with more information available than ever before there is a demand for an application that allows salespeople to uncover qualified prospects to build the pipeline without the need to spend hours on backend research. Avention Spending & Risk is built on real transaction data, providing visibility into spending and payment patterns and trends that are not obtainable through any other financial reporting. Avention is available around the clock, delivering the freshest data and insights offered, allowing salespeople to focus their efforts on healthy deals - those most likely to close and impact a business's bottom line.

"Sales professionals on average spend only 2.8 hours a day actually communicating with prospects and clients," said Nancy Nardin, president of Smart Selling Tools. "To make an impact, it's tempting to demand an increase in the number of cold calls your sellers make. But it's cold call outcomes that ultimately drive revenue, not call volume. To get results, sellers need to do the proper upfront research which takes away from selling time. To resolve this issue, it's imperative to give your sellers the tools that can do the heavy lifting up front, continuously providing the kind of quality data and insights about their prospects that lead to better outcomes of their sales efforts. Avention Spending & Risk is a prime example of a tool that can lead to increased profitability for your organization."

Organizations depend on research to ensure they are fully informed in making purchasing decisions, entering into partnerships or supplier relationships and assessing any use of the company's financial assets. Expensive from a time and staffing perspective, this process can be difficult given the availability (or lack of availability) of the data - however it is essential.  Avention Spending & Risk provides access to data on more than 2 million public and private companies' spending and payment histories. Couple that with the data, information and insights already provided by Avention including executive profiles, government filings, SWOT analysis and even IT infrastructure inventories, and you have an unparalleled competitive advantage. 

"Just two short months after releasing our ground-breaking Avention solution, we are excited to bring Avention Spending & Risk to the market, expanding our footprint into the financial industry and continuing our commitment to bringing an unmatched level of data, analysis and insight to business professionals," said Jonathan A. Flatow, CEO of Avention. "The level of detail and intelligence the solution provides into a company's financial health is unmatched, easing the burden of multi-million dollar M&A decisions, providing a look into the well-being of business partner and vendor companies and giving sales teams the information needed to rapidly evaluate prospects based on spending and payment history.  Avention provides organizations with the opportunities to grow their businesses and out-perform the competition.  Avention Spending & Risk is the latest in a string of game-changing innovations that Avention has brought to the sales enablement and business information markets and we look forward to what is to come."

About Avention

Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world's most comprehensive database to deliver 21^st century business information solutions. Avention^(SM) empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can't be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit www.avention.com and follow us on Twitter @AventionInc.

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SOURCE Avention, Inc.