Aviat Networks Leverages iCentera Sales Enablement Platform to Drive Marketing and Sales Efficiency and Effectiveness

MINNEAPOLIS, March 16 /PRNewswire/ -- iCentera, the sales enablement company, today announced that Aviat Networks, Inc. (Nasdaq: AVNW), formerly Harris Stratex Networks, Inc., successfully leveraged its SaaS-based sales enablement platform to maintain peak sales and marketing efficiency across sales, partners and customers before and during the transition to the new Aviat Networks corporate brand.  The new name was officially unveiled on the floor of the NASDAQ exchange at the opening bell on January 28, 2010.

"As a provider of an array of very sophisticated networking products, it's critical that our channel partners and our sales and marketing team have ready access to the content and sales tools they need to optimize overall sales effectiveness and efficiency," said Stuart Little, Aviat Networks Director of Corporate Marketing.  "Our recent corporate renaming and rebranding initiative was an enormous undertaking, affecting every one of our 750 content items and each member of our channel sales team.  The iCentera sales enablement platform was vital in streamlining this project and maintaining sales performance with near real-time dissemination of our updated sales content and new corporate messaging."

Aviat Networks is a leading provider of a broad portfolio of advanced wireless products for telecommunications service providers.  Its iCentera platform was customized and deployed in less than 2 months with minimal IT staff involvement and has rapidly grown to encompass 8,000 internal and external users.  To-date, Aviat Networks business users have created nearly 40 targeted portals for various audiences, including internal sales personnel, channel partner sales teams, marketing users, key accounts, and even for ongoing communications with thousands of Aviat Networks sales prospects.

"Aviat Networks has done an outstanding job of implementing and utilizing iCentera as a single messaging platform to communicate the latest marketing message to staff, sales channels, customers, and prospects without dependency on IT," said Craig Nelson, CEO of iCentera.  "By taking advantage of a best-in-class Sales Enablement platform, business users were empowered to deliver the new company name, brand and marketing material literally overnight without requiring technical resources.  We're pleased to have helped Aviat Networks successfully transition to their new corporate identity."

About iCentera

iCentera is sales enablement.  iCentera provides the industry's most advanced yet affordable on-demand Sales Enablement Platform to drive knowledge transfer from marketing resources to sales, partners and customers.  Our quick time to value platform enables business users to achieve 360 sales enablement portals by delivering role based knowledge and real time analytics to improve opportunity conversion rates while reducing the cost and length of the sales cycle.  Customers include NetApp, Infor, NBA, Thomson Reuters, Omniture, Eloqua, and Tyco Electronics.  To discover why more than 170,000 subscribers leverage iCentera to optimize sales and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit www.icentera.com.  

SOURCE iCentera