Avionos was challenged with the mission of providing consumers with a highly customizable granola product that would not impact Bear Naked's existing retail channel business, and would draw new customers. The site's intuitive GUI provides users with the option to create their own granola blend utilizing 50 different ingredients, collectively yielding 1000 combinations. Users pick a name and label art, save their mix, share it through social channels, and invite others to enjoy it. They're provided with a complete nutrition label.
The eCommerce-enabled website will yield invaluable data on consumers, and popular combinations will be reviewed for inclusion in the company's retail line. The combination of consumer taste input, coupled with suggestions from IBM's Chef Watson, represents the next level of informed, crowd sourced data.
Avionos implemented CloudCraze, an eCommerce solution built natively on the Salesforce platform, to execute on the vision of BearNakedCustom.com. The website was constructed in just four months, at a fraction of the cost of traditional commerce solutions.
"CloudCraze is pleased to be the foundation of Bear Naked's launch of their direct-to-consumer online business," says Ray Grady, EVP at CloudCraze. "BearNakedCustom.com is proof that with CloudCraze, agile cloud commerce built on Salesforce, major brands can launch a new online channel at lightning speed."
"Bear Naked provided Avionos with a great opportunity to demonstrate our ability to assemble the right suite of cloud based technologies and bring their product to market in a short period of time. We anticipate they'll be receiving a return on their investment within months," says Dan Neiweem, Principal at Avionos.
About Avionos Avionos is the digital services and solutions firm that delivers connected customer engagement and extends the brand promise beyond traditional expectations. Avionos brings together marketing, sales, and customer care to drive unparalleled business outcomes via connected and cloud technologies, working with clients such as the American Medical Association, Kellogg's, Plantronics, and Sears. Avionos was recently named 2016 partner of the year for Acquia. www.avionos.com
CloudCraze delivers robust B2B and B2C eCommerce native on Salesforce. CloudCraze allows businesses to deploy mobile storefronts quickly, generate online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes with existing Salesforce CRM deployments for a 360-degree view of the customer. And, it's all easily managed through the point-and-click Salesforce interface. CloudCraze powers eCommerce for Coca-Cola, Avid, ABInBev, Barry-Callebaut, Ecolab, GE, L'Oreal, Kellogg's and more. www.cloudcraze.com.