Avitae Caffeinated Water Creates Controversial Marketing Tactic

DUBLIN, Ohio, June 8, 2011 /PRNewswire/ -- Brian Pitzer, CEO of Avitae Caffeinated Water, the Dublin, Ohio-based, nationally-branded beverage company (www.myavitae.com) is creating a controversial business move: A social media movement, paired with dissemination of thousands of posters and flyers this week throughout two very different fan areas of Dallas (home of the Mavericks) and Cleveland (home of hurt Cavaliers fans who lost their hometown star to the Miami Heat).  Avitae intends to send one NBA star a message in the name of friendly business competition.

(Photo:  http://photos.prnewswire.com/prnh/20110608/NY15720 )

The posters proclaim "THE REMATCH: Ohio vs. LeBron" under which it states: "LeBron has Sucralose Energy Sheets, Ohio has Avitae Caffeinated Water." "It's our way of creating distraction for the other guy (and his new caffeine product business venture) during tonight's NBA Finals, all in the name of friendly business competition," explains Pitzer.

Pitzer adds, "While we may not be able to play ball literally with the guy, we fans and business owners can play him figuratively off the court."

About Avitae Caffeinated Water:

Avitae Caffeinated Water is a "vitality-driven" water company, vowing to take the place of unhealthy caffeinated soft drinks. Avitae water is comprised of two ingredients: purified water and natural caffeine.  Products are offered in 45 mg and 90 mg caffeine amounts for all lifestyles, sold nationwide. www.myavitae.com

SOURCE Avitae Caffeinated Water