Avon Taps NASCAR Driver Carl Edwards as the Face of Turn 4XT -- a New Signature Fragrance

Avon transforms champion driver Carl Edwards' need for speed into an exhilarating scent for men

Oct 22, 2010, 13:44 ET from Avon Products Inc.

NEW YORK, Oct. 19 /PRNewswire/ -- NASCAR driver Carl Edwards will serve as the face of the Avon's latest fragrance, Turn 4XT, debuting November 2010.  Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win.  When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/avon/42978/

(Photo:  http://photos.prnewswire.com/prnh/20101019/MM65231 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101019/MM65231 )

"Turn 4XT makes me feel confident and empowered, which is what racing is all about -- Avon truly captured that desire to win," says Edwards.

"We are thrilled to partner with such an American racing icon," says Bob Briddon, Group Vice President, Marketing, Avon North America. "Turn 4XT is an incredible way for his fans to connect with Carl and experience his fast-paced lifestyle vicariously. Our Representatives really identify with him and are looking forward to sharing the fragrance this fall."

The Scent

Casual yet confident, the gripping new fragrance captures the spirit of competition and the thrill of the chase. The Oriental Woody Fresh scent is a masculine blend of powerful notes that evokes strength, speed and confidence. The fragrance will launch in the U.S. in November 2010 and will be available exclusively through Avon Representatives.

Carl Edwards is the most recent partner to join the company's premier fragrance portfolio. Avon's other partners include Zoe Saldana, Fergie, Reese Witherspoon, Patrick Dempsey, Courteney Cox, Derek Jeter, Herve Leger, U by Ungaro and Christian Lacroix.

About Avon

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller of beauty products, Avon markets to women in more than 100 countries through approximately 6.2 million active independent Avon Sales Representatives. Avon's product line includes beauty, fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Avon is a global leader in the causes of breast cancer and domestic violence, with more than $730 million raised and awarded worldwide through the Avon Foundation for Women and global philanthropic programs. The company is committed to environmental stewardship and was rated #25 on the Newsweek Green Rankings of the top 500 largest U.S. companies, and Avon is committed to constant environmental improvement worldwide. Learn more about Avon at www.avoncompany.com.

About Carl Edwards

In just six short years, Carl Edwards has had a storied NASCAR career, moving his way from the Camping World Truck Series to NASCAR's elite Sprint Cup Series, winning a Nationwide Series Championship and chalking up numerous wins in between. He is considered one of NASCAR's most voracious competitors. Edwards made a big impression on fans, media and competitors alike when he took to the track in 2005 in the Sprint Cup Series. Edwards achieved four wins, 13 top-five and 18 top-10 finishes while finishing third in the overall point standings. Edwards set numerous records in the No. 99 Ford winning his first Cup and Nationwide races at Atlanta Motor Speedway in March, becoming the only driver in history to achieve that feat. Edwards went on to sweep both Cup races at Atlanta, a track first. For win number two in the Cup Series, Edwards amazed fans when he won at the first Pocono race, becoming only the second driver to win in his first visit to the tri-oval. Then in November, Edwards once again made his mark in history by becoming the first driver to win at Texas Motor Speedway under the lights in the inaugural Dickie's 500. When he's not on-track, Edwards spends time in Columbia, Mo., with his family and friends. Edwards enjoys riding bicycles, working out and reading. He is also passionate about his philanthropic activities, which include working with charities such as Speedway Children's Charities, Dream Factory and Victory Junction Gang Camp.

Stay connected with Avon and Carl Edwards on Facebook (www.Facebook.com/AvonProductsInc and www.Facebook.com/CarlEdwardsMotorSports) and Twitter (@AvonPRNewsflash).

SOURCE Avon Products Inc.