Award-winning Fashion Designer, Maggie Sottero, Launches 3rd Annual Love How YOU Fit Campaign with Wedding Dress, Honeymoon, Jewelry, and Beauty Package Giveaway

The Royal Hawaiian Resort on Oahu, Simon G. Jewelry, and OPI Products, Inc. Partner in Promotion

May 13, 2013, 09:00 ET from Maggie Sottero

SALT LAKE CITY, May 13, 2013 /PRNewswire/ --Award-winning fashion designer, Maggie Sottero, known internationally for its meticulous attention to the "fit" of its off-the-runway designs, is calling out to women nationwide to Love How YOU Fit, and giving away wedding gowns and more to three lucky brides who respond that they do.


"We're searching the country for brides who can say, 'I love how I fit,' not only in their clothes, but in their family, their workplace, their peer group, their community, and their life," explains Diana Pace, Manager Media Relations.  "And we're giving away incredible prize packages to three such brides.  Maggie Sottero's mission statement is to 'make dreams a reality for every Maggie bride.'  We take it seriously, and we want brides to understand that the dream that comes true begins in knowing yourself, accepting yourself and celebrating the unique woman you are."

Focus groups conducted by Maggie Sottero with women between the ages of 20-50 confirm this is a struggle for most women who, as a gender, tend to feel inadequate and pressured to do more and be more, and are held to an unrealistic standard of physical perfection achieved through air-brushing, eating disorders, and media distortion.

"Maggie Sottero is committed to changing those perceptions, even if it's just one bride at a time," claims Pace.  "It's time for women to rethink their sense of self.  We're appealing to brides to share their stories of how they typify the Love How YOU Fit mantra, exemplify authenticity and refuse to base their value on superficial stereotypes.  We're asking women to help other women learn to accept themselves, and ultimately, to reach out and contribute to a societal shift in how the worth of a woman is determined."

In the previous two campaigns, thousands of women wrote about overcoming huge obstacles in learning to accept themselves and love their fit in life.  Selected winners each won a Maggie Sottero dress.  In 2013, however, Maggie Sottero has reached out to the retail community to help champion the cause and share the message through prize donation and cross-promotion.

"This year, we're thrilled to partner with Oahu Visitors Bureau, The Royal Hawaiian Resort, Simon G. Jewelry and OPI Products, Inc. to extend our reach and increase our voice," says Pace. "Through the support and generosity of our prize partners, one grand prize winner will receive a Maggie Sottero wedding dress, a 5 night/6 day stay at The Royal Hawaiian, a Luxury Collection Resort on Oahu, his-and-her wedding bands by Simon G. Jewelry, an OPI beauty package, and a trip to New York to walk the Maggie Sottero runway at Bridal Fashion Week this October.  Two runner-up winners will each receive a Maggie Sottero wedding dress, his-and-her wedding bands by Simon G. Jewelry, and an OPI beauty package."

Brides can learn more about the Love How YOU Fit campaign and submit their stories online at  See last year's winner here.

About Maggie Sottero:
Maggie Sottero Designs is one of the most recognized and sought after bridal gown manufacturers in the world. Established in 1997, Maggie Sottero redefined couture bridal fashion with its commitment to impeccable styling and incomparable fit at an affordable price.

With design studios in Salt Lake City, Utah, as well as Sydney, Australia, design inspiration is curated from an international landscape, patterned with artistry by seasoned experts and imbued with panache unique to international collaboration.  Maggie Brides not only experience innovative designs, but luxurious fabrics, Swarovski crystals, hand-sewn embellishments and the renowned, slenderizing fit known simply as the "Maggie Magic," the result of meticulous attention to, and scrutiny of, design and fitting details.

In October of 2010, Maggie Sottero was inducted into the DEBI "Distinctive Excellence in the Bridal Industry" Hall of Fame, and is honored to have received numerous additional bridal industry awards, as well as nominations for a host of others.

Maggie Sottero: Impeccable Styling. Incomparable Fit.

About the Fall 2013 Maggie Sottero Collection:
This season, Maggie Sottero says "I Do" to 20's inspired Boho Chic, Gatsby styled designs, Vintage 40's Hollywood Glam, Art Deco beadwork and embroidery, and a celebration of color, with gold taking center stage.  Brides will find vintage lace in abundance, as well as sheer chiffon, slinky satin, organza and tulle.  Necklines will range from bateaus to plunging deep V's, and silhouettes from unconstructed sheaths to full frothy skirts.  Fall 2013 is a fabulous fusion of yesteryear and modernism embracing an updated Cinderella fantasy befitting every beautiful bride.  See Sneak Peek from New York Bridal Fashion Week.

SOURCE Maggie Sottero