SAN DIEGO, Aug. 28, 2012 /PRNewswire/ -- Clearpoint Agency, Inc., an award-winning public relations and marketing communications firm based in the San Diego area, has launched a new website to coincide with the company's 10 year anniversary. Clearpoint develops and manages public relations programs, including digital and social media, for clients in technology, professional and business services, consumer brands, manufacturing and biotech. The new website includes case studies, refreshed messaging and a comprehensive outline of the agency's own Clear Course brand positioning program. To view a video walk-through of the site's new features and enhanced capabilities click here.
Clearpoint has extensive experience in both business-to-business (B2B) and business-to-consumer (B2C) public relations and marketing communications. To date, the agency has won a total of 14 Edward L. Bernays awards, peer-reviewed awards presented by the Public Relations Society of America (PRSA). One of the company's many strengths is website content generation, which includes developing a navigation plan, writing copy, handling project management, and offering creative concepts.
"We're really proud of being one of the top PR firms in San Diego! We've seen a lot of changes in content generation and new media. We're excited to unveil the new website which highlights our team's expertise in those areas, as well as the many case studies that demonstrate the results we have achieved for our clients over the past decade," said Bonnie Shaw, Clearpoint president. "We are happy with our repeat client history and client longevity – and the new website will ensure we are no longer Southern California's best kept PR secret."
Clearpoint provides creative communications strategy, expert media and industry analyst relations, and professional quality content for its clients. Its clients can be found on the pages of industry trades and business publications and sites across the nation. The firm's social and digital media prowess provide the expertise necessary to reach stakeholders in a globalized world. Clearpoint has launched and maintained social media programs and sweepstakes for multiple clients, the most recent of which increased a client's Facebook followers by 40 percent.
Clearpoint Vice President Beth Walsh points out how Clearpoint Agency's Clear Course process defines brand perception, messaging, and differentiators in a cluttered marketplace.
"Clearpoint's Clear Course is a unique step-by-step process we designed to help clients clearly present their key value statements to their target customers." Walsh continued, "Our process creates a solid messaging platform for our clients, and it all starts with research – an important step many of our competitors overlook – and results in a consistent identity that is true to their business."
One of the agency's current clients is Zodiac Pool Systems, a leading global manufacturer of swimming pool and spa products.
"I am continually impressed by Clearpoint's creativity, responsiveness, and determination. For a company as large as Zodiac, we needed a PR agency that is results oriented and that understands both new media and traditional PR tactics, and Clearpoint has surpassed our expectations," said Michelle Baldwin Kenyon, vice president of marketing at Zodiac. "They are an extension of our team, and an integral part of our success."
For more than a decade, Clearpoint Agency has developed acclaimed PR and marketing communications programs for B2B and B2C clients in technology, consumer products, financial and professional services, manufacturing and biotech industries. From strategy and content development to media relations and social media, the experts at Clearpoint team have the experience to generate buzz for your brand and creatively communicate your message to target audiences. Clearpoint Agency's Clear Course is the firm's unique step-by-step system designed to clearly define a company's brand or product perception in the eyes of its target customers.