Award Winning Public Relations Firm Launches 7th & Wit, a Digital and Social Strategy Agency

NEW YORK, April 9, 2015 /PRNewswire/ -- J Public Relations (JPR), one of the fastest growing hospitality and lifestyle PR firms in the country, has launched 7^th & Wit, a digital and social strategy agency specializing in the travel, hospitality, fitness, wellness and consumer lifestyle product spaces.

Touting itself as "the intersection of creativity and intellect," the digital agency goes beyond community management, blending an in-depth knowledge of the science behind social algorithms with creative content creation and campaign development. Counting over a dozen clients signed before the official launch including Colorescience Mineral Makeup, Triumph Hotels, and Gurney's Montauk Resort & Spa, the agency is on track to bill $1 million in 2015. It began operations late last year. 

7^th & Wit is owned by Jamie Lynn Sigler and Sarah Evans, who successfully launched and own JPR. Named the 12^th fastest growing hospitality company in the county by Inc. magazine in both 2013 and 2014, JPR's powerhouse client roster includes brands such as Jumeirah Hotels & Resorts, Vail Resorts Hospitality and many Ritz-Carlton properties. The agency has grown an average of 45 percent year over year for the past five years and is projected to bill $6 million in 2015.

"It's a synergistic business but really a separate skill set altogether," said Evans. "We saw the opportunity to apply the same principles that have driven JPR's fast-tracked success to digital strategy, and assembled a winning team of experts to deliver."

"Our media relations clients were looking for digital solutions," said Sigler. "We've always believed that being niche is key.  Rather than train our PR team to adapt, we knew that in order to succeed in the digital space we needed to seek experts and recruit top talent."

Leading the day-to-day efforts is Director of Digital Strategy Callan Green, who joined 7^th & Wit pre-launch to develop the agency's services and brand ethos. With nearly 10 years of experience in social media and digital marketing, Green came to 7^th & Wit from Sony Electronics where she managed the digital influencer programs and developed social media strategy for key marketing campaigns. Notably, Green successfully launched and grew the brand's Pinterest and Instagram accounts and spearheaded the Sony Club, a year-long influencer program that drove millions of impressions for the brand.  Recognized as a pioneer in this young industry, Green has spoken at more than 20 conferences in the digital space.

Services include optimizing content strategy, developing community acquisition campaigns, creating socially-driven content, building earned social impressions, executing paid social programs, and managing digital influencers.

The 7^th & Wit operates globally and is headquartered on Seventh Avenue in Midtown Manhattan's Skylark Building.

For more information visit www.seventhandwit.com.
Facebook: 7^th & Wit
Instagram: @seventhandwit
Twitter: @seventhandwit
Pinterest: 7^th & Wit

For more information visit www.jpublicrelations.com.

SOURCE J Public Relations

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