AWEARNESS, The Kenneth Cole Foundation Premieres Vignette Honoring The Volunteers Of The 2013 Sundance Film Festival
NEW YORK, Jan. 23, 2013 /PRNewswire/ --
WHO: |
Fashion Designer and social activist, Kenneth Cole & the 2013 Sundance Film Festival |
WHAT: |
AWEARNESS, The Kenneth Cole Foundation, and the Sundance Institute created a vignette titled "Heroes Don't Wear Capes" to celebrate the hard work of the volunteers of the 2013 Festival. Written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films (directors of the documentaries Knuckleball! and Joan Rivers: A Piece of Work), the piece is a follow up to last year's vignette starring Derek Waters. In this year's spot, Waters leads his army of dedicated volunteers to help Alan Cumming, Rachel Dratch, and Ed Burns with their minor crises to prove that no job is too big or too small for "The real stars of Sundance." |
"Heroes Don't Wear Capes" will debut on Volunteer Appreciation Day, January 23rd, at ALL film screenings and theaters at the Festival. Signage featuring a QR code enabling people to watch the vignette on their mobile devices and reminding them to thank the volunteers for their tireless efforts will be also displayed throughout the Festival on the 23rd.
|
|
**Photos available upon request** |
|
ABOUT AWEARNESS:
AWEARNESS, The Kenneth Cole Foundation, promotes, encourages and inspires positive and meaningful social change, and supports like-mined individuals to make a difference. As part of each partnership, we create products and host events in support of their important causes, and select a "Change Agent" to share their story of social activism to help educate and inspire others to get involved. Interviews and products can be seen on the AWEARNESS website awearness.com.
About Kenneth Cole Productions Inc.
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's and women's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at kennethcole.com.
SOURCE AWEARNESS, The Kenneth Cole Foundation
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article