WHO:

Fashion Designer and social activist, Kenneth Cole & the 2013 Sundance Film Festival

WHAT:

AWEARNESS, The Kenneth Cole Foundation, and the Sundance Institute created a vignette titled "Heroes Don't Wear Capes" to celebrate the hard work of the volunteers of the 2013 Festival. Written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films (directors of the documentaries Knuckleball! and Joan Rivers: A Piece of Work), the piece is a follow up to last year's vignette starring Derek Waters. In this year's spot, Waters leads his army of dedicated volunteers to help Alan Cumming, Rachel Dratch, and Ed Burns with their minor crises to prove that no job is too big or too small for "The real stars of Sundance."

"Heroes Don't Wear Capes" will debut on Volunteer Appreciation Day, January 23rd, at ALL film screenings and theaters at the Festival. Signage featuring a QR code enabling people to watch the vignette on their mobile devices and reminding them to thank the volunteers for their tireless efforts will be also displayed throughout the Festival on the 23rd.

"This is the second year we were afforded the privilege of making a short vignette for the volunteers at the festival," says Kenneth Cole.  "We hope it can celebrate all that they do and acknowledge them as the real stars of Sundance."  
            
For the ninth year, Kenneth Cole has designed and donated the uniform worn by the 2,300+ Sundance Film Festival volunteers and staff. Presented on day one of the festival, this year's iconic style is a water-resistant, vibrant red jacket with panel quilting and removable black sleeves that provide a bold color contrast.  
 
Kenneth Cole has been an advocate for the Institute's mission and dedicated supporter of Sundance Film Festival since 2003, when he joined the board of trustees.  

**Photos available upon request**