AWESTRUCK takes over at Comic-Con 2012, bringing to life 10 brand experiences at this year's event in San Diego

Jul 18, 2012, 08:42 ET from AWESTRUCK LLC

NEW YORK, July 18, 2012 /PRNewswire/ -- AWESTRUCK has been providing highly successful experiential marketing programs to the world's leading brands for over 13 years and this year at Comic-Con they showed off their skills with ten activations ranging from targeted guerrilla-style executions to large-scale high profile branding.


"We were so excited to be at Comic-Con this year to see so many of our creative ideas come to life at this event and knowing that we helped our clients to successfully engage with consumers. We were proud to showcase how we at AWESTRUCK can create, design, produce and execute multiple experiences through different mediums that really show off our talents," said Robin Potash, President at AWESTRUCK Marketing.

AWESTRUCK this year brought together a collection of experiential activities to Comic-Con for their clients at ABC, FOX Broadcasting, Entertainment One Films, SYFY, Square Enix, Golin Harris, FX Networks, Lionsgate and Iron Sky that ranged from large scale negotiated billboard spaces to guerilla style teams of brand ambassadors.

We secured and designed fleets of Pedi-cabs to transport attendees, VIPs and talent as well as to create branded environments for press and photo opportunities at Comic-Con. The Pedi-cabs were specially built and designed for Fox Animation Domination, ABC's Once Upon a Time and for Square Enix's Sleeping Dogs.

For Fox Broadcasting, each Pedi-cab was specially designed with custom character props to promote their Animation Domination line-up which includes: The Simpsons, The Cleveland Show, Family Guy, American Dad and Bob's Burgers.

An additional fleet of Pedi-cabs was also created for Square Enix's Sleeping Dogs – a video game set in Hong Kong.  This program also included free, sponsored rides with custom-outfitted drivers.  It also integrated social media, consumers were asked to "Like" Sleeping Dogs on Facebook or follow Sleeping Dogs on Twitter in order to enjoy their free ride.  

AWESTRUCK also custom built Pedi-cabs to replicate the Queen's ornate magical carriage from ABC's "Once Upon a Time" to give riders a free ride and a fairy tale like experience at Comic-Con

For Entertainment One, AWESTRUCK created stunt using a cadre of street teams to publicize their film Iron Sky. "AWESTRUCKS's proactive creativity, high energy and on-point execution of our IRON SKY Babe Army stunt at San Diego's Comic-Con International 2012 created a strong and successful presence for our film! We garnered multiple publicity hits and heavy social media traffic thanks to the help of the AWESTRUCK Team!" said Natasha Pietruschka, Manager, Field Publicity & Promotions Entertainment One Films US.

For the Syfy channel, AWESTRUCK helped establish "Defiance" as the biggest entertainment event of the year with a giant 327' x 100' wallscape taking over the south wall of the Marriott Marquis in downtown San Diego.  AWESTRUCK sourced and secured this space that went live on July 3rd and ran through Comic-Con. 

Fox Home Entertainment was looking to build buzz for the release of "Get the Gringo" on Blu-Ray and DVD. AWESTRUCK created a "Spot the Lucha Wrestler" campaign where a team of professional Lucha wrestlers and ring girls roamed Comic-Con, posing for photos and carry a "ring girl" style score code which featured a "Get The Gringo" QR Code on it.  Attendees who took part in the social media experience with the Lucha team received vouchers for a free taco at Lucha Libra Tacos in San Diego. Not only did AWESTRUCK create and execute this experience but they also negotiated the partnership with Lucha Libra Tacos and a special "Get the Gringo" taco that was added to their menu during the promotion.

For FX Networks, AWESTRUCK came up with a simple yet effective solution to make sure their branding became highly visible throughout the event by creating oversized "FX Bags" for all Comic-Con attendees to place all their collected collateral and gifts in one bag. The FX branded bags promoted their shows "Archer" and "Wilfred".

AWESTRUCK was also commissioned by Golin Harris to create a mobile marketing vehicle to travel the country promoting a new confectionery product launch. AWESTRUCK not only created but integrated the tour to coincide with Comic-Con and brought the highly successful mobile tour to this year's event in San Diego. The mobile vehicle is designed to also support an online campaign by providing the confectionery client with staging and branding opportunities as well as branded content through funny and creative video for the campaign website.

For more information and images of the events at Comic-Con please contact us at the addresses below.

AWESTRUCK is a full service experiential agency that produces marketing solutions and events that drive measurable results for brands seeking true engagement with their target consumers. And because every experience is an opportunity to connect, they amplify their work via integrated social and digital media.  Based in New York and Los Angeles, they conduct world class operations there and everywhere in between. 

For more information about AWESTRUCK Marketing Group


Christian Hodgkinson

 AWESTRUCK Marketing Group

(917) 497-5714