Data Shows Shift in UAE Consumers Shopping Behavior During Ramadan

Jul 02, 2015, 08:24 ET from

DUBAI, UAE, July 2, 2015 /PRNewswire/ --

The hours between Iftar and Suhour are now the most popular time to shop online in the UAE 

UAE-based online retail specialist has been monitoring UAE consumers online shopping behaviour during Ramadan. Surprisingly, the e-commerce site has witnessed an increase in sales between Iftar and Suhour times demonstrating that post Iftar time is a popular time for online shopping for those fasting who have just broken their fasts.

The statistics reveal that the site has experienced a 35% increase in sales in the period directly after Iftar time and before Suhour indicating that those fasting are using their time in the evening to shop for products online. reports that the most popular product categories for online shopping during Ramadan are home and kitchen appliances suggesting that consumers who are fasting during the day are using their time in the evening to buy items that they require for cooking large Iftar meals for their families.

"Ramadan is the time of the year where people sit down to enjoy Iftar and Suhour with their family and friends. We appreciate that people will be preparing large dishes of hummous, labneh, knafeh, firni and biryani for their families to enjoy, " says Ulugbek Yuldashev, Managing Director of "We have ensured that has a large stock of kitchen appliances such as hand blenders, meat grinders, rice cookers etc so our customers can purchase all their goods easily online without having to leave the comfort of their homes.", the local retail site prides itself on its low prices, ease of use and wide range of products. For more information on AWOK, please visit