AXE® Hair Teams Up With Football Star Ryan Tannehill To Help Launch Its New White Label Hair Products
Star Quarterback Shows How Easy It Is to Get a More Sophisticated Look by Styling Guys around the Big Game for Donations to Charity
ENGLEWOOD CLIFFS, N.J., Jan. 29, 2015 /PRNewswire/ -- Deciding to change from one hairstyle to another is never easy, especially for someone worried about a 300 lbs. lineman trying to chase him down. For quarterback Ryan Tannehill though, getting a new look was easy after he teamed up with AXE. Ahead of the big game in Glendale this year, the QB, coming into his own after his 3rd professional season, will freshen up his hairstyle with the new "Neat and Sharp" look using the AXE White Label Cooling Style Cream.
With Ryan's best statistical season in the books, the wide receiver-turned-quarterback has set his sights on what is to come, especially rocking his new style after years of going with a much tighter buzz cut under his helmet. Under the guidance of AXE Hair spokestylist Natalia Bruschi, Ryan not only learned how to perfect the Neat and Sharp look himself, but plans to show off his new skills in Glendale this week.
"It's not every day that you see a guy like me learning how to do other people's hair, but after all these years with a buzz cut, AXE Hair showed me how easy it is to freshen up my style," says Ryan, "AXE is challenging me to show off my new skills in Phoenix and for everyone I style AXE Hair will make a donation to my charity, the Children's Diagnostic and Research Center in Broward County, Florida."
The Neat and Sharp look is between a natural and clean cut hairstyle, providing definition, but with a workable feel that guys love. To get the look, just take a fingertip amount of the Cooling Style Cream, mix between hands, rake through hair, and style into desired look for a style that lasts all day.
The look, as well as the new AXE White Label Cooling Style Cream, is part of the new premium AXE White Label line designed to help guys feel their finest. The full product line in the hair category also includes the new AXE White Label Style Refresher and AXE White Label 2-in-1 Shampoo + Conditioner.
- AXE White Label 2-in-1 Shampoo + Conditioner is made with cooling menthol and leaves guys' hair feeling impeccably clean and ready to style (variants: Forest and Night).
- AXE White Label Style Refresher eliminates oil on-the-go for a refreshed neat and sharp look, anywhere, anytime. (variant: Night).
- AXE White Label Cooling Style Cream includes a cooling menthol and gives guys' a natural, neat and sharp look. (variant: Night).
The AXE White Label hair products are available in two fresh variants. The Night variant is a cool rush of grapefruit, lavender, cedar wood, and praline notes, and is available in all three products. The Forest variant is a high voltage blend of pear, starfruit, driftwood, and moss notes, and can be found in the 2-in1 Shampoo + Conditioner.
To find out more about the entire line of AXE Hair products that help guys get the look they want in 3 easy steps including the new Neat and Sharp, Clean Cut, Messy, Natural and Spiked Up look visit www.AXEHair.com.
AXE Hair products are available at most food, drug and mass retail outlets. The AXE White Label Cooling Style Cream is available for a suggested retail price of $6.97. The full AXE Hair line also features great shampoos and styling products for any look.
About AXE®
AXE®, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of daily fragrances, deodorant and antiperspirant sticks, antiperspirant dry sprays, shower gels, hair and face care products. AXE® is the No. 1 men's fragrance* in the U.S. and globally. AXE® is also the No. 1 grooming brand, excluding shaving hardware**, and achieved this status only seven years after launch. Including daily fragrances, AXE® is the largest men's deodorant brand in the U.S.***
The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.
*Based on volume of men's grooming products sold (excluding shaving hardware): Total US Market for Men's Grooming Products 52 weeks ending November 23, 2013
**Source StrategyOne, 2012
***Source Euromonitor International Limited; Men's deodorants, men's mass & premium fragrance retail value sales combined, 2012; Lynx includes all AXE/Lynx/Ego sales
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
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SOURCE Unilever United States, Inc.
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