Axia Group Inc. (AGIJ) Seeks to Acquire (HTDS) Subsidiary Collagenna Skin Care Division

FRANKFURT, Germany, July 12 /PRNewswire-FirstCall/ - Axia Group Inc. (PK: AGIJ) announces that the company entered into negotiations with HTDS for the purchase of its subsidiary Collagenna Skin Care.

AGIJ recently entered into talks with Hard to Treat Diseases (PK: HTDS). HTDS is currently looking for buyers for the company's subsidiary Collagenna, in order to raise capital and continue with its aspirations of a previously announced share buy back program. AGIJ had initiated the Due Diligence on Collagenna and is satisfied with the revenues and prospective growth offered by Collagenna. HTDS is completing the divestiture with Collagenna due to internal restructuring, share buy back and legal matters, and in order to hone their portfolio.

This purchase of assets from HTDS will occur in parallel to a proposed second merger with an EU-based medical company. AGIJ is in the process of arranging financing to finance this purchase, and will inform shareholders on progress on this front.

A source close to the company commented that AGIJ is very impressed thus far with Collagenna, and is excited by the opportunity to acquire the company.

Collagenna Skin Care Products is a natural health products and cosmetics company. Their main products provide anti-aging skin care solutions that visibly repair and rejuvenate on the surface, and from the inside out, by unlocking the beneficial effects of collagen.

The skin care market is growing. In 2007, the industry grew by 4.1% and reached a value of $49.5 billion. Forecasts calculate a market value of $58.2 billion by 2012. Anti-aging products represent 62% of the prestige facial skin care market in 2009, with an estimated worth of $1.2 billion.

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CONTACT: Axia Group Inc.

SOURCE Axia Group Inc.