AxiCom Expands Global Presence With Addition of Enfatico's U.S. and European PR Team

Dell's Global PR Agency Joins Leading EMEA Technology and Telecommunications Firm

Jan 12, 2010, 10:17 ET from Cohn & Wolfe Group

NEW YORK, Jan. 12 /PRNewswire/ -- Cohn & Wolfe Group announced today that AxiCom, a European technology and telecommunications specialty firm, has merged with Enfatico's public relations division to create a global communications firm under the AxiCom brand.  AxiCom is a Cohn & Wolfe Group company that operates independently in the U.S. and Europe.

The newly expanded AxiCom will continue to serve as the global PR agency of record for technology leader, Dell, and service other blue-chip technology and telecommunications companies such as Cisco Consumer Products, Intelligent Energy, iPass, McAfee, RealNetworks, and Red Hat. The agency now offers more than 100 communications professionals with offices in London, San Francisco, Austin, New York, Paris, Munich, Milan, Amsterdam, Stockholm and Madrid as well as network affiliates in Asia, Africa and the Middle East.

AxiCom's new U.S. operations are headquartered in San Francisco and will be led by Kelly McGinnis, President, U.S., AxiCom, who led the Dell PR business as Chief Communications Officer of Enfatico for the previous two years.  Said Kelly, "I'm excited to bring the AxiCom brand to the U.S. and extend our expertise to technology companies everywhere."

Kelly will report into Donna Imperato, CEO of Cohn & Wolfe Group. AxiCom in Europe will continue to be led by CEO and founder, Julian Tanner, who also reports to Imperato.

"Having worked with the Enfatico team and witnessed their results first hand, I am excited to have them join our organization," said Tanner.  "We share a passion for understanding and communicating clients' businesses as well as respect for the press, social media and analyst communities. With the addition of the Enfatico team, AxiCom is well-positioned to take on global assignments on behalf of current and future clients."

About AxiCom

AxiCom is a global PR agency specializing in enterprise computing, telecommunications, consumer technology, digital media and marketing technology, and clean technology. The firm provides strategic communications support including media and analyst relations to many of the world's premier technology companies. AxiCom was named "Best Specialist PR Agency Network to Work for" by The Holmes Report in both 2006 and 2007. AxiCom was founded in 1994 by Julian Tanner and Helen Ridgway.

About Cohn & Wolfe Group

Cohn & Wolfe Group includes Cohn & Wolfe, one of the world's premier communications agencies; GCI Health, a global healthcare communications agency; and AxiCom. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.


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SOURCE Cohn & Wolfe Group