Ayesha Curry And The FLEISCHMANN'S® SIMPLY HOMEMADE® Brand Team Up To Reimagine Homemade Meals

OAK BROOK, Ill., Sept. 21, 2016 /PRNewswire/ -- This fall, the FLEISCHMANN'S® SIMPLY HOMEMADE® brand has teamed up with cookbook author Ayesha Curry to demonstrate how families can reimagine "made from scratch" meals in a fraction of the time. FLEISCHMANN'S® SIMPLY HOMEMADE®, a premium line of baking mixes, understands that while families may be short on time, their meals should not be short on scratch-made taste. Made from real simple ingredients, SIMPLY HOMEMADE® reimagines homemade and proves that scratch-made taste can be quick, simple and come from a box.

To inspire families and at-home cooks to redefine scratch-made taste, Ayesha is sharing tips demonstrating that homemade does not have to be complicated and customizing SIMPLY HOMEMADE® Cornbread and Muffins to complement recipes from her first cookbook, The Seasoned Life.  

"As a working wife and mother, I am always on the go and strive to find balance, but cooking and enjoying homemade meals with loved ones is a necessity," said Curry. "I love homemade cornbread and muffins, but time isn't always on my side, so I turn to delicious SIMPLY HOMEMADE® mixes for their simple, quality ingredients and authentic taste. The best part is that no one knows these mouthwatering breads and muffins come from a box!"

Dedicated to providing "made from scratch" taste, SIMPLY HOMEMADE® premium baking mixes are made with the same real simple ingredients that you would find in your pantry or fridge, and contain no artificial flavors, colors or preservatives. The award-winning cornbread boasts a moist texture, toasty aroma and buttery, sweet flavor that stands above the rest.* Delivering the baked goodness closest to homemade in the baking aisle, SIMPLY HOMEMADE® mixes simplify the baking process and deliver delicious taste each and every time.

With a commitment to quality, FLEISCHMANN'S® SIMPLY HOMEMADE® pours its passion for baking into its entire product portfolio. In addition to the brand's cornbread mix, consumers can enjoy other varieties of FLEISCHMANN'S® SIMPLY HOMEMADE® baking mixes, including a new line of Muffin Mixes available in Double Chocolate, Lemon Poppyseed and Banana flavors, Honey Chipotle Cornbread, Pretzel Creations™ and Country White bread mix.

Join Ayesha and the SIMPLY HOMEMADE® brand in redefining homemade taste by sharing images and tips demonstrating how you reimagine "made from scratch" meals using the hashtag #SimplyHomemade on social media. For more on homemade reimagined, and FLEISCHMANN'S® SIMPLY HOMEMADE® visit facebook.com/simplyhomemademix.

About FLEISCHMANN'S® SIMPLY HOMEMADE®
FLEISCHMANN'S® SIMPLY HOMEMADE® is a full line of innovative baking mixes from ACH Food Companies, Inc., designed to provide quick and easy mixes with delicious homemade flavor. ACH Food Companies, Inc. markets a broad range of edible oils, spices and specialty grocery products in the retail consumer and foodservice channels. When it comes to baking, ACH features such trusted and loved brands as FLEISCHMANN'S® Yeast, Argo® Corn Starch and Baking Powder and Karo® Corn Syrup.

*The ChefsBest® Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs.

Contact Information:
Jamie Dammrich
MSLGROUP
[email protected]
312.861.5215

SOURCE ACH Food Companies, Inc.