B2B marketerssee uplift inwebsiteengagementof up to 150%
Azalead, the leading international platform for Account Based Marketing (ABM), today announced the general availability of its account based website personalization API. This innovation enables B2B companies to dramatically increase website engagement and marketing ROI.
Limonetik, an international online payment company, experienced a 150% uplift in conversion rates within 6 weeks of implementation."We were delighted to see how easy it was toset upourwebsite personalization with Azalead and we are extremely happy with the results," stated Corinne Esteve, Marketing Director Limonetik.
Website personalization is the latest addition to the Azalead ABM platform. The Azalead SaaS solution for ABM includes account identification, account based ad retargeting, buying signals and web analytics. Azalead ABM software is built on proprietary Company ID technology which identifies the company name and firmographics of anonymous website visitors.
"Until today, B2B marketers couldonly personalize the web experience to known visitors using Marketing Automationsoftware such as Marketo, Pardot, Eloqua or Hubspot.However, according toSiriusDecisions, 95% of B2B website visitors leave withouteverfilling in a webform. Now,Azalead clientscan serve up relevant and personalized content toallwebsite visitors and generate superior returns ontheirmarketing programs," stated Nick Heys, CEO Azalead.
Azaleadprovides the leadingB2Bmarketing software solutions designed to automate and scale Account Based Marketing (ABM).Through a unique combination of expertise andproprietary technology, Azalead is driving a revolution in B2B marketing. Azaleadintegrates withcomplementaryapplications including Salesforce.com, Microsoft Dynamics CRM, Marketo, Pardot, Hubspot and Oracle Eloqua.Headquartered in Paris,Azalead serves hundreds of leadingB2Bcompaniesincluding Microsoft, Europcar, Experian, Eutelsat andSage. For more information, visithttp://www.azalead.com