NAPA, Calif., May 16, 2016 /PRNewswire/ -- A Californian, a Texan and an Australian walked into a wine bar; well, that's not quite how Azmera formed but it's not far from the truth either. Azmera's three owners met working on a wine production system implementation several years ago and have now formed a company providing technology and process services to the wine and agriculture industries.
Headquartered in Napa Valley, in the heart of California's wine country, Azmera has positioned itself as a boutique consulting firm staffed by industry veterans with IT and business backgrounds.
The group's primary focus is on Oracle's JD Edwards enterprise software and its application in the wine and agricultural industries, with the group specializing in the Grower and Blend applications. Ward Wilson, Azmera's Californian born owner notes that "JD Edwards is installed at six of the ten top wine producers in the US, several smaller wineries and numerous agricultural companies, but until now there hasn't been a JD Edwards consultancy focused on wine and agriculture and we plan to fill that gap."
Azmera is also offering general technology and business services such as project, process and change management to the industries. "We see a lot of wine companies of all sizes struggling with IT and business projects and lacking the internal resources to optimize their investments," adds another owner, Phil Bourke, an Australian who has lived in Napa for the last ten years. "We provide professional independent resources who can help companies understand how to best leverage their technologies and systems, run their projects effectively, and manage the changes they're facing. We know the industry and can speak the language, whether it's with the CFO or the winemaker."
With a business model built on functional, industry and technical knowledge Azmera will often partner with larger firms to deliver major projects. "When we were working out what we wanted to be, we kept coming back to staying true to what we love doing; working with the people who work in wine and farming and helping them succeed. We decided to leave the more technical side of projects, such as infrastructure, offshore development, and so on, to others and we'll concentrate doing what we do well," the third owner, Texan Matt Horak, concluded.
About Azmera: More information on Azmera, a California LLC, can be found at www.azmeraconsulting.com. The name Azmera is derived from the Amharic, or Ethiopian, word for "harvest" and reflects the group's intent to focus on agricultural industries, particularly wine.
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