Azteca America Announces a 33% Increase in 2011-2012 Upfront Sales

Dec 19, 2011, 14:26 ET from Azteca America

LOS ANGELES, Dec. 19, 2011 /PRNewswire/ -- Azteca America is pleased to announce that as of December its 2011-2012 upfront sales have increased 33% from the same period last year.

Growth included a record-breaking increase of 17 new national accounts, including ACH Foods, Chrysler, Church & Dwight, Denny's, Goya, KFC, Kmart, Marshall's, Microsoft, Nintendo, Pepsico, Samsung, Sarah Lee, Sears, Sprint, Verizon and Volkswagen, as well as significant investment expansion from existing clients such as H&R Block, Eli Lilly, Kraft Foods, Olive Garden, Post Foods, Rent a Center, Toyota and Farmers Insurance

"National clients heard loud and clear the message of the 2010 Census, namely, that Latinos accounted for half of the population growth over the past decade and that the Latino population grew over 40% to 50.5 million in the same period," said Bob Turner, President of Azteca America Network and Spot TV Sales. "We're pleased to be part of the marketing plans of these forward-looking clients."

A particularly bright spot of Azteca America's sales commitments has been multiplatform and integrated product sales. As a content producer, Azteca America is able to harness these two growing segments like no other network. Commitments for product integration sales doubled for the 2011-2012 upfront season, compared to the same period last year.

"Thanks go out to our clients for their trust in our growing operations; we are fully committed to airing popular sports, entertainment and news content that is appealing to both viewers and clients," said Martin Breidsprecher, CEO of Azteca America. "And we'll have continued exciting news for 2012 both in terms of expanded distribution channels as well as new programming initiatives."

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 75 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A.B de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

Daniel McCosh

SOURCE Azteca America