LOS ANGELES, Feb. 2, 2011 /PRNewswire/ -- Azteca America network would like to congratulate its largest station group, Una Vez Mas (UVM), for the acquisition of full-power stations in Houston and in Dallas.
UVM is currently airing Azteca America programming on KYAZ-51 in Houston and KAZD-55 in Dallas through state-of-the-art 1 megawatt transmitters. The stations, which were purchased out of the pending Johnson Broadcasting bankruptcy, provide an upgrade from the previous UVM low power stations KUVM in Houston and KLEG in Dallas.
"This is great news for our affiliate network and great news for UVM," said Martin Breidsprecher, COO of Azteca America. "The virtuous circle of stronger distribution in these key markets, improved network ratings and the gradual recovery of the Spanish-language advertising market are very positive for Azteca America."
Houston and Dallas are the fourth and fifth-largest Spanish-language markets in the country.
"These acquisitions represent a major step forward for our company," said Terry Crosby one of the founders and CEO of Una Vez Mas. "We've spent several years identifying and pursuing full-power stations in Dallas and Houston, and we're pleased to be able to take advantage of this opportunity," added Randy Nonberg, co-founder and President of Una Vez Mas.
The new station roll out includes an extensive multi-media marketing effort with radio, print media, outdoor and on-air promotions.
About Azteca America
Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 66 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.
About Una Vez Mas
Founded in 2001 and headquartered in Dallas, TX, Una Vez Mas, LP (UVM) is Azteca Americas' largest television affiliate group. UVM has access to approximately 33% of the U.S. Hispanic households, broadcasts in 17 of the top 40 Hispanic markets and represents almost 37% of the Azteca America network. UVM has stations in 29 markets throughout the U.S. of which 19 cover the entire state of Texas. UVM markets include Houston, Dallas/Fort Worth, San Antonio, Phoenix (Prescott & Flagstaff), Harlingen-Weslaco-Brownsville-McAllen, Albuquerque-Santa Fe, El Paso (Las Cruces), Philadelphia, Tampa-St Petersburg (Sarasota), Washington, D.C. (Hagerstown), Atlanta, Las Vegas, Austin, Tucson (Sierra Vista), Corpus Christi, Laredo, Odessa-Midland, Santa Barbara-Santa Maria-San Luis Obispo, Waco-Temple-Bryan, Lubbock, Amarillo, New Orleans, Tyler-Longview (Lufkin & Nacogdoches), Abilene-Sweetwater, San Angelo, Wichita Falls & Lawton, Victoria, Beaumont-Port Arthur and Sherman-Ada.
SOURCE Azteca America; Una Vez Mas