Azteca America, Fundacion Azteca America and Hermes Music Distribute 28,000 Toys to Needy Children in Los Angeles During the Fourth Annual Jugueton 2011 Toy Drive

LOS ANGELES, Dec. 15, 2011 /PRNewswire/ -- Azteca America, through its flagship station Azteca 54 in Los Angeles and Fundacion Azteca America, is pleased to announce the results of another successful Jugueton toy drive in conjunction with Hermes Music. The event attracted more than 65,000 people and included the distribution of over 28,000 toys to needy children in greater Los Angeles.

The festivities included a parade through South Gate with floats featuring Tatiana, "La Reina de los Ninos," who was named Grand Marshall, as well as Jugueton founder Jorge Garralda, activist and philanthropist Dolores Huerta and Alberto Kreimerman, president of Hermes Music.

The activities concluded with music, as Tatiana performed crowd favorites such as "El Mosquito," "Navidad Rock," and "Rodolfo El Reno."

In addition to distributing toys to children present in South Gate Park, toys were donated to organizations such as White Memorial Hospital, Hombre Nuevo - Guadalupe Radio, South East Women's Organization (SEWO), UDLA (Union de Discapacitados Latinoamericanos), Eggleston Youth Center, Oldtimers Foundation, Angeles Especiales de Lynwood and the South Gate City Police Department's Santa Cop program.

The tradition of the Jugueton is a great example of positive traditions from Mexico for the Latino community in Los Angeles. The  Jugueton was first launched in Mexico City in 1994 by Mexican entrepreneur Ricardo B. Salinas Pliego, Chairman and founder of Grupo Salinas.

"We have once again exceeded our goal for the Jugueton in Los Angeles, and we look forward to returning next year," said Jorge Garralda.

Azteca America would like to thank event sponsors Hermes Music, McDonalds, Toyota, Metro PCS, Goya, Playstation, Marinello, Freeway Insurance and Ford, as well as media partners Exitos 93.9 FM, Hoy and El Clasificado for making this event such a success.

"The Jugueton is a marvelous program that brings out the best in people and allows us to get closer to our viewers and their communities," said Martin Breidsprecher, CEO of Azteca America. "We look forward to continued expansion of the program to other Azteca America stations,"

Thanks to additional support from Hermes Music, the Jugueton also donated 1,000 toys to the Children's Hospital of Dallas.

Press contacts:

Daniel McCosh
011 52 55 1720 0059
[email protected]

Abel Jimenez Cardenas
011 52 55 1720 1313 ext. 39865
[email protected]  

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 75 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.  

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas. For more information, visit www.fundacionaztecaamerica.org, www.gruposalinas.com and www.ricardosalinas.com.

SOURCE Azteca America; Fundacion Azteca America