Azteca America Supports the Latino Vote

--As a company policy, Azteca America is part of a Hispanic media bloc that has vowed to reject paid advertising that discourages political participation of the Latino community--

Oct 25, 2010, 13:35 ET from Azteca America from ,Fundacion Azteca America

LOS ANGELES, Oct. 25 /PRNewswire/ -- Azteca America is pleased to announce that as part of its ongoing efforts to foment political participation of the Latino community, it has adopted a company policy against airing advertising that discourages Latino voting.

"As a network from and for the community, we will not be airing any paid advertising that discourages voting for midterm elections. Anything to the contrary would go against the values and campaigns of our Fundacion Azteca America to support the Latino vote," said Luis Echarte, Chairman of Azteca America.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 69 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.  

Press Contact:

Daniel  McCosh

011-5255-1720-0059

dmccosh@gruposalinas.com


for inquiries in Spanish, contact:

Lorena Herrera Quinto

011-52155- 3008-2826

lpherrera@tvazteca.com.mx



SOURCE Azteca America; Fundacion Azteca America