"B Brian Atwood" Showroom Opens in Meatpacking District

Space Designed by World Renowned Installation Artist Sebastien L. Agneessens

Mar 29, 2011, 07:00 ET from The Jones Group Inc.

NEW YORK, March 29, 2011 /PRNewswire/ -- The B Brian Atwood Showroom has opened in New York City's Meatpacking District.  The opening of the showroom brings the launch of Brian Atwood's highly anticipated new contemporary line, B Brian Atwood, one step closer to fruition.

The goal of the showroom was to create a unique environment as inspiring and dynamic as the shoes themselves.  Located at 416 W 13th Street, a building that was erected in 1901, and was commissioned by John Jacob Astor, the first prominent member of the Astor family, this historic site creates the perfect backdrop for the designer's new collection of statement-making shoes that has a visual aesthetic strong enough to stand on its own.

Brian Atwood said, "The movement of the space is organic, young and expresses the spirit of the B girl.  I wanted the showroom to have the feeling of an edgy art installation that incorporates everything I love – gorgeous art, sleek furniture and sexy shoes."

The space was designed by world-renowned installation artist, Sebastien L. Agneessens, and consists of two distinct areas decorated in an eclectic mix of custom-made contemporary furniture and vintage pieces from the 1960's and 1970's.  In addition to designing the showroom Agneessens created two custom art pieces – a giant mirrored aluminum sculpture based on the texture of reptile scales that weaves throughout the showroom serving as a shoe display, and a purple mural painting called "I La Vie En Mauve."

Sebastien L. Agneessens, said, "When designing the sculpture, I kept in mind how a giant glam rock vibraphone would look, something Daft Punk would play with at their concert.  It has the ability to capture and reflect the light in a fantastical way, and further translates the look and feel of the space: organic, yet contemporary and hopefully elegant."

Decor highlights include: Milo Baughman chairs reupholstered in leopard print fur as well as deep purple velvet; a vintage Pace glass and chrome table; a Charles Pollack chair; Milo Baughman chrome and glass etageres; and Angelo Lelli for Arredoluce floor lamps.

About The Jones Group Inc.

The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags.  The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent.  The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.

The Company's nationally recognized brands and licensing agreements ("L") include: Nine West, Jones New York, Anne Klein, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman , B Brian Atwood (L), Boutique 9, Easy Spirit, Gloria Vanderbilt, l.e.i, Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Joneswear, Andrew Marc/Marc Moto (L), Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Dockers (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon and Pappagallo.

SOURCE The Jones Group Inc.



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