b condoms and Whole Foods Market Partner to Support Community Health in Honor of National HIV/AIDS Testing Day

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Jun 21, 2012, 03:51 ET

NEW YORK, June 21, 2012 /PRNewswire/ -- b condoms and Whole Foods Market North Atlantic region, today announced that they are teaming up to support local public health non-profits at 28 Whole Foods Market locations across Massachusetts, Maine, Rhode Island and northern Connecticut, in honor of National HIV/AIDS Testing Day. From June 27, 2012, National HIV/AIDS Testing Day until Labor Day, b condoms will donate 50 condoms to select non-profits for each box of b condoms sold at Whole Foods Market locations.

The recipient nonprofit organizations include:

AIDS Project Hartford (Hartford, CT),
AIDS Project Rhode Island (Providence, RI),
Fenway Health (Boston, MA) and
Frannie Peabody Center (Portland, ME).

"We are delighted that the Whole Foods Market shopper gets to participate in our effort to provide more access to condoms to local non-profits in their prevention efforts," said Elkhair Balla, Director of Marketing for b condoms. "We think this is a great example of how brands, retailers and local non-profits can work together and make meaningful impact in the areas we support."

"Caring for our communities is a core value for Whole Foods Market. We are happy to support b condoms in their effort to provide condoms to non-profit groups in the neighborhoods we serve," said Noah Solomon, Whole Body Coordinator for Whole Food Market's North Atlantic region. "By offering to match each purchase with a donation during this promotion, b condoms has created a win-win opportunity that will resonate with our customers."

"Fenway Health is very thankful for this type of support. In a time when resources are limited, this kind of endeavor can make a big difference," said Jon Vincent, Program Director for Fenway Health's Prevention, Education and Screening Division. "In the midst of emerging behavioral and biomedical prevention technologies, the simple use of a condom remains one of our most effective approaches to keeping people safer from HIV and STDs."

For more information about b condoms, go to: www.bcondoms.com.

About b condoms
B Holding Group, LLC is the distributor of b condoms. Founded in 2010, b condoms where is where luxury meets social responsibility. The company seeks to change the trajectory of sexually transmitted infections (STIs) among communities of need by providing access to education, testing and prevention campaigns. The company is a member of YouthTrade which is a special initiative formed in partnership between YES (Youth Entrepreneurship and Sustainability) and the Conscious Capitalism Institute (CCI) to support businesses owned by people under the age of 35. Their products are available online at www.bcondoms.com and in Whole Foods Market stores in the North Atlantic Region.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 64,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.