B-LineXpress Acquires Fellow Local Transportation Operator RJ Limos

EDWARDS, Colo., Aug. 22, 2017 /PRNewswire/ -- Local luxury private transportation and limousine service provider, B-LineXpress (B-Line) announced that they have acquired longtime local transportation provider RJ Limousines of Vail (RJ Limos).

Now the second largest private transportation operator in the Rocky Mountains region, this acquisition marks an expansion for B-Line as they look to increase their depth in the three primary markets – Vail Valley, Roaring Fork Valley and Denver – that both B-Line and RJ Limos service.  Rob'ert Milfeld, owner and founder of RJ Limos and B-Line's co-owners and founders Nate Pippett and Chris Bookidis were the primary handlers of the acquisition, though there was some professional consultation.

As a result of the deal, B-Line will acquire key aspects of RJ Limos' infrastructure including their affiliate contacts, websites, domains and customer database.  While B-Line will not be acquiring any of RJ Limos' vehicle assets, they have opted to absorb some of RJ Limos' drivers. 

"In our business, contacts and relationships greatly impact the bottom line, so while this acquisition is indicative of our growth, it will also allow us to reach even further into our existing markets," said Bookidis.

The assets that B-Line did acquire will be absorbed into the existing brand, based out of Edwards, Colo.  B-Line's operations started with two vehicles and one employee in 2007. Ten years later their fleet has grown to 16 vehicles, employs as many as 30 drivers who specialize in mountain transportation and maintains a robust client database.  As winter approaches, B-Line looks to grow even more.

"With this acquisition, we project a 100 percent increase in revenue in 2017, but this acquisition is about more than the bottom line, it is about maintaining the B-Line culture," said Bookidis. "We deliver only the best on both ends – our customers receive a luxurious and safe transportation experience, and our employees enjoy comprehensive benefits that rival the best mountain employers."

Within their operating markets, a significant portion of B-Line's business was retail and private transportation, such as airport commutes, and corporate business was supplementary. By contrast, Milfeld's business and affiliates had ties to corporate business, particularly non-emergency medical transportation.

"As Rob'ert exits the industry we have an opportunity to build on the foundations that he established with weddings, special events, and commercial entities in the valley and bring them into the B-Line fold," said Pippett. "Though we never directly competed, both of our companies prioritized safety and service, and that will continue as we serve our community on all levels."

The company has a mobile application available called B-LineXpress available on the Apple App Store and the Windows Store that can be used to make reservations. Reservation can also be made via call or text at 800-423-0929 or on their website, aspenvaillimo.com to schedule trips. 

"Everybody has somewhere to be; we just want them to enjoy the experience of getting there."

About B-LineXpress: B-LineXpress (B-Line) is a luxury ground transportation operator based in Edwards, Colo.  The company was started in 2007 by current co-owners Chris Bookidis and Nate Pippett. Servicing the western slope of Colorado, B-Line specializes in ground transportation for airport travel, special events, and private transportation accommodations for both retail and commercial. In its ten years of operation, B-LineXpress has grown to 16 luxury vehicles that are maintained to the highest standards and employs as many as 30 experienced mountain drivers and supplemental staff. B-Line's central tenants are to provide a high-quality transportation experience with excellent safety standards and great service. 

SOURCE B-LineXpress