B2B Bulls-Eye Hits Advanced ABM Targets
BOSTON, Oct. 31, 2017 /PRNewswire/ -- BusinessWatch Network announces Advanced Account Based Marketing is now commercially available within its B2B Bulls-Eye® branded data asset. Created to allow you to predict an organization's propensity to purchase, and reach qualified contacts at those organizations across the digital marketing spectrum, even within the most granular business selection criteria - B2B Bulls-Eye provides you with predictive data analytics on targets before you initiate a campaign.
Now you can identify and select the most qualified organizations and prospects, no matter how complex your target market selection criteria. Tremendous scale and highly customized selection taxonomy, B2B Bulls-Eye adds much more than predictive data analysis tools to your customer/prospect journey.
Graduate from Account Based Marketing to Advanced Account Based Marketing and reach contact-level behavior. Create any combination of Display, Email, and Postal campaigns to hit the bulls-eye (sorry, we couldn't resist) with each customer/prospect impression. Now, every B2B marketer can increase sales lift and pipeline quickly, easily, and seamlessly.
President & Publisher Mark Ulian commented:
"In creating Advanced Account Based Marketing, BusinessWatch Network has leveraged its position as a premier e-Publisher by developing proprietary data technologies to help you reach the most receptive audiences. Now customers can use the same sophisticated technologies that BWN uses to better match audiences to content, greatly improving resultant marketing and sales. We're excited to bring the first of those technologies to the B2B Bulls-Eye brand. Advanced Account Based Marketing within B2B Bulls-Eye is just the beginning."
About BusinessWatch Network®
Since 2004 BusinessWatch Network, has built a premier suite of nine e-newsletter publications titled TechWatch, ExecWatch, HRWatch, FinanceWatch, Sales&MktgWatch, MgmtWatch, MFGWatch, PresentationXpert, and WorkforceXpert. Business professionals that meet eligibility requirements rely on the BusinessWatch Network for industry information and articles tailored to their specific company and professional profile. BusinessWatch email newsletters are composed from top industry sources in your field such as: Boston Consulting Group, Bloomberg, Wall Street Journal, C/NET, BusinessWeek, Forbes Magazine, Harvard Business School, Inc. Magazine, CIO Magazine, Economist, MarketingProfs, SHRM, and Knowledge@Wharton School, among others. Each subscriber receives relevant information geared towards their title and job function within their organization in addition to becoming part of a peer-to-peer information sharing community.
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