B2B Marketing Veteran David Karel Joins Bizo to Lead Global Marketing Efforts

SAN FRANCISCO, July 7 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today announced David Karel has joined the company as vice president of marketing. With more than 15 years of B2B marketing, business development and sales experience, Karel will lead Bizo's global marketing efforts as it begins to cater to a wider variety of B2B marketers with a range of budget sizes.

"Over the past two years, we've built our reputation as the go-to resource for marketers needing to reach the B2B audience," said Russell Glass, Bizo CEO. "Dave's experience as a B2B marketer will help us immensely as we explore even more ways to reach his peers."

Karel previously served as the vice president of product marketing at SuccessFactors, a publicly traded and fast growing software-as-a-service company. He was instrumental in elevating SuccessFactors' integrated suite of Business Execution Software applications to the industry's market share leader position. He also led the charge for SuccessFactors' go-to-market strategies and was hands-on in the development and execution of the company's product marketing and sales efforts around the world.

Prior to SuccessFactors, Karel held marketing and business development positions at a variety of corporations and start-ups, including many that were acquired: Instill Corporation (acquired by iTradeNetwork), Siverion (acquired by LogicVision), Siebel Systems (acquired by Oracle), MBAVision, and Thomson Corporation Japan.

"Now more than ever before, online display advertising is playing an increasingly prominent role in all marketing efforts," said David Karel, Bizo Vice President of Marketing. "Bizo's approach to targeted and transparent online advertising is just what's needed in the previously underserved B2B space. Instead of spending valuable marketing dollars on useless ad impressions, marketers can turn to Bizo to reach the right business professional on the right website, without blowing their budgets. I'm excited to join Bizo's leadership to forward this inventive approach to B2B marketing worldwide."

To learn more about Bizo's online B2B audience targeting platform and network, visit www.bizo.com.

About Bizo (www.bizo.com)

Bizo, Inc. is the world's largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 60 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, Calif.

SOURCE Bizo, Inc.