B2B User Experience: SoCal BMA to feature time-tested UX techniques for businesses to separate themselves from the pack

NEWPORT BEACH, Calif., April 21, 2015 /PRNewswire-USNewswire/ -- "User Experience: The Ultimate Game Changer for Your Business" – hosted by Business Marketing Association, Southern California Chapter (SoCal BMA), on Wednesday, April 22nd.  The event is part of the 'The Leading Edge' executive signature series on thought leadership, best practices, and professional development for business-to-business (B2B) marketers and business leaders.

SoCal BMA member and User Experience expert, Denis Lesak, Managing Partner and Co-Founder of UserBrite, will present UX teardowns of B2B companies, and will highlight the techniques successful businesses are utilizing such as user journey maps; user personas; usability testing; and iterative design, a methodology based on a cyclic process of prototyping, testing and analyzing. "Your company's website experience is most often the first thing prospects see when evaluating your business. B2B marketers now have access to time-tested UX techniques to separate themselves from the pack -- benefiting from higher lead conversions, lower abandonment rates, and lower training costs," stated Lesak.

This SoCal BMA event will be held on Wednesday, April 22, from 4:00 p.m. to 7:00 p.m., at 18400 Avalon Boulevard, Carson, CA 90746, at AEG's StubHub Center, a state-of-the-art professional sports and entertainment facility, and home of the five-time, reigning Major League Soccer Champions (MLS), the L.A. Galaxy.

Price to attend the SoCal BMA event is $75 which includes a private guided tour of the StubHub Center; the presentation and workshop followed by a reception for registered attendees, and the evening's soccer game. LA Galaxy's own Oscar Sorto, Ariel Lassiter and the U.S. Men Under-23 Men's National Team will face off against CONCACAF rival, Mexico. This game will serve as preparation for the upcoming CONCACAF Men's Olympic Qualifying Championship for the 2016 Rio Olympic games.

B2B marketers, communicators, and business leaders are encouraged to attend. Registration is available through the SoCal BMA website at http://www.SoCalBMA.org/Events.

About Denis Lesak
A User Experience professional since 2004, Denis Lesak, Managing Partner and Co-Founder of UserBrite, a leading LA-based user experience studio, began his UX career designing interactive wayfinding systems for major hotel brands such as Marriott, Hyatt, Starwood, Hilton and InterContinental. In the past eight years Denis has worked on projects designing award-winning user experiences for global brands such as Toyota, Subaru, City National Bank, Hautelook, and Nordstrom Rack. He received his Bachelor of Science, Consumer Science, from the University of Wisconsin-Madison. He is a member of Business Marketing Association, Southern California Chapter.

About SoCal BMA
For 93 years, Business Marketing Association (BMA) has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, SoCal BMA serves its B2B marketing community throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire, through education, professional development, and peer networking.

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SOURCE Business Marketing Association, Southern California Chapter (SoCal BMA)

Related Links

http://www.SoCalBMA.org