B2C Businesses measure impact of their digital marketing campaigns using CrowdANALYTIX's crowdsourced solutions

CAMPBELL, Calif., Oct. 23, 2013 /PRNewswire/ -- CrowdANALYTIX  (http://crowdanalytix.com/) today announced that they will be inviting a select group of companies to preview their Digital Marketing Effectiveness Analysis (DMEA) Solution. The two year-old Silicon Valley-based startup aims to help B2C businesses measure the impact of their digital media campaigns by analyzing 20 digital media streams, over 300 attributes and sifting through thousands of correlations and trends to uncover the signals that matter to companies. The outcomes are crowdsourced so that each analysis results in responses from multiple independent experts to provide enterprises a holistic view of the impact of their campaigns so that they can optimize future campaigns.

(Photo:  http://photos.prnewswire.com/prnh/20131023/PH02508-a)

(Logo:  http://photos.prnewswire.com/prnh/20131023/PH02508LOGO-b)

Investment in digital campaigns reached record levels in 2013 as companies poured millions into analytics and social media management to attempt to understand and engage their consumers. Mainstream monitoring and analytics services such as Salesforce Radian6, Viralheat and Crimson Hexagon have witnessed increased demand for their services, however where most of the current solutions lack is in the ability to understand the impact of these campaigns on their revenue potential. Many of these services also lack the ability to understand how competitor campaigns are effecting their brand perception or how well an organization is performing vis-a-vis their competition. CrowdANALYTIX aims to bridge this gap with their community of highly qualified data analysts and proprietary curated data streams.

"We help companies understand the worth of each official tweet or Facebook post or Facebook like. We don't just help companies increase the buzz but help them understand how the buzz impacts their future revenue potential," said Divyabh Mishra, Founder and CEO of CrowdANALYTIX. "Our approach of engineering the raw digital media streams into proprietary feature sets enables more accurate analysis that clients can rely on."

With digital media, particularly social media, being notoriously unpredictable, it is not uncommon to hear of big brands failing to get a positive return on their campaigns despite enormous budgets.

Mishra added: "The key here is understanding and incorporating the effect of external forces that are out of the client's control to create a complete and holistic course of action. Factors such as changing socio-economic trends, consumer perceptions and habits and competitors' strategies are often neglected and not included in our understanding of why consumers are not biting."

DMEA is currently available as an invitation-only preview. The public launch is scheduled in Q3 of 2013.

About CrowdANALYTIX

CrowdANALYTIX was founded in 2011 and has offices in Silicon Valley, USA and Bangalore, India. The company manages a community of 3,000 data scientists from around the world, and facilitates their collaboration on the proprietary crowdsourced analytics platform. The community is comprised of well-qualified professionals from over 20 countries and 5 languages, many of them with Master's Degree and Ph.Ds. The community and CrowdANALYTIX have executed multiple projects for large multinational corporations in the retail, CPG, consumer electronics and automobiles industries. For more Information, visit: http://www.CrowdANALYTIX.com

CrowdANALYTIX Media Contact: 
Dilip Sharma, Marketing Communications Manager 
Phone: +14089155564 
Email

Read more news from CrowdANALYTIX

SOURCE CrowdANALYTIX