B2C E-Commerce in Europe: Online Shopping Trends, User Behavior, and Future Projections

DUBLIN, Sept. 12, 2023 /PRNewswire/ -- The "Europe B2C E-Commerce Market 2023" report has been added to  ResearchAndMarkets.com's offering.

As digitalization continues to reshape industries, a range of advanced technologies including augmented reality, AI-driven recommendation engines, drones, and AI robots are significantly impacting the B2C E-Commerce experience. Notable trends also encompass AI-generated content marketing, ethical and sustainable considerations, as well as the integration of AR and VR to create personalized shopping experiences.

Additionally, the trend of social commerce, originating from China, has gained momentum in Western markets, providing a seamless shopping experience that benefits consumers and brands, albeit with concerns arising over its growth pace and regulatory alignment.

In the realm of popular payment methods for global B2C E-Commerce transactions, online payment methods maintain their dominance, with projections suggesting that this segment's value will surpass EUR 7 trillion by 2026. Moreover, as of 2023, online payment methods constitute a substantial 95% of total payments within the global B2C E-Commerce landscape.

Western Europe is poised to witness substantial growth in retail E-Commerce sales, anticipated to surpass the EUR 700 billion milestone by 2026, accounting for over 16% of total retail sales. Moreover, approximately three-quarters of Europe's Internet users participated in online shopping activities during 2022.

Notably, Norway stood as the frontrunner, with 92% of respondents having engaged in online shopping within the preceding 12 months. Online shopping preferences exhibited a correlation with age and education, with the 25-34 age group leading the trend. Education level also played a role, as 88% of individuals with a higher formal education actively participated in online shopping, compared to 56% among those with low or no formal education.

In terms of product categories, 'Clothes (including shoes and accessories)' emerged as the most sought-after, followed by 'Deliveries from restaurants, fast food, and catering services', and 'Cosmetic, beauty, and wellness products' in the year 2022.

Companies Mentioned

• Cluse
• Meta
• Shopee
• TikTok

Questions Covered in the Report:

1. What is the projected value for the online payment segment in global B2C E-Commerce by 2026?
2. What notable trends are emerging in the B2C E-Commerce landscape globally?
3. What growth are Western Europe's retail E-Commerce sales expected to witness by 2026?
4. What is the projected B2C E-Commerce market size in Germany by 2027?

Countries Covered:

UK, France, Russia, Spain, Germany, Italy, Poland, Austria.

Key Topics Covered:

1. Management Summary

2. Global

• B2C E-Commerce Market Overview, June 2023
• B2C E-Commerce Market Trends, June 2023
• Social Commerce Market Trends, July 2023
• B2C E-Commerce Market Size, in USD trillion, & Year-on-Year Change, in %, 2021-2026f
• B2C E-Commerce Market Size, in USD trillion, 2023e & 2026f
• B2C E-Commerce Market Size, in USD trillion, 2022 & 2027f*
• B2C E-Commerce Sales Growth, in %, 2015-2026f
• B2C E-Commerce Sales Value, in USD trillion, 2023f* & 2025f
• B2C E-Commerce Sales Value, by Country/Region, in USD trillion, 2025f
• B2C E-Commerce Sales Value of Top 3 Regions, in USD trillion, 2022
• Breakdown of B2C E-Commerce Sales Value, by Region, in %, 2022
• B2C E-Commerce Sales Value of Top 3 Product Categories, in USD billion, 2022
• Breakdown of B2C E-Commerce Sales Value, by Product Category, in %, 2022
• Breakdown of Payment Method Types Used in B2C E-Commerce, in %, 2023e

3. Europe
3.1. Regional

• Retail E-Commerce Sales, in USD billion, in % of Total Retail Sales, 2022e-2026f
• Share of Internet Users Who Shopped Online in the Previous 12 Months, in %, February 2023
• Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (1 of 2)
• Share of Respondents Who Shopped Online in Past 12 Months, by Country, in % of Respondents, February 2023 (2 of 2)
• Share of Internet Users Who Shopped Online in the Past 12 Months, by Age Group, in % of Internet Users, 2022
• Share of Internet Users Who Shopped Online in the Past 12 Months, by Level of Education, in % of Internet Users, February 2023
• Share of Internet Users Who Shopped Online in the Past 12 Months, by Employment Status, in % of Internet Users, February 2023
• Share of Internet Users Who Shopped Online in the Past 12 Months, by Nationality, in % of Internet Users, February 2023
• Top Product Categories Purchased Online in the Past 12 Months, in % of Internet Users, February 2023
• Share of Online Shoppers Purchasing from Sellers in the Past 12 Months, by Type of Seller, in % of Online Shoppers, February 2023
• TikTok Shop Market Overview, July 2023

3.2. UK B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.3. France B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.4. Russia B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.5. Germany B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.6. Spain B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.7. Italy B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.8. Poland B2C E-Commerce Market Size, in USD billion, 2023e & 2027f
3.9. Austria B2C E-Commerce Market Size, in USD billion, 2023e & 2027f

For more information about this report visit https://www.researchandmarkets.com/r/9pnyb7

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