Baby Diapers Market size to grow at a CAGR of 7.04% from 2022 to 2027, Increasing emphasis on creative marketing strategies is expected to drive market growth - Technavio

NEW YORK, May 15, 2023 /PRNewswire/ -- The baby diapers market is estimated to grow by USD 21.23 billion from 2022 to 2027. However, the growth momentum will be progressing at a CAGR of 7.04% during the forecast period. The market is segmented by product (disposable, training, swim pants, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The market share growth by the disposable segment will be significant for overall market growth during the forecast period. Owing to their convenience and hygienic qualities, disposable baby diapers are among the best-selling product categories in the market for baby hygiene products. Many customers choose to use disposable baby diapers as a result of the rise in dual-income households and growing awareness of the importance of maintaining babies' hygiene. The growing number of nuclear and single-parent families and families with two working parents notably drive the market growth. Growing urbanization and related lifestyle changes lead to an increase in the number of nuclear and single-parent families as well as households where both parents are employed. Download a sample report in minutes!

Baby Diapers Market Insights -

• Vendors: 15+, Including Cotton Babies Inc., Domtar Corp., Drylock Technologies NV, Essity Aktiebolag, First Quality Enterprises Inc., Hayat Kimya San AS, Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., Moo Moo Kow, Nobel Hygiene Pvt. Ltd., Ontex BV, Parents Favorite and Eastrock LLC, Pigeon Corp., The Hain Celestial Group Inc., The Honest Co. Inc., The Natural Baby Co., The Procter and Gamble Co., Unicharm Corp., and Koninklijke Philips NV, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (Disposable, Training, Swim pants, and Others), Distribution Channel (Offline and Online), and Geography (APAC, North America, Europe, Middle East and Africa, and South America)

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Baby diapers market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including Cotton Babies Inc., Domtar Corp., Drylock Technologies NV, Essity Aktiebolag, First Quality Enterprises Inc., Hayat Kimya San AS, Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., Moo Moo Kow, Nobel Hygiene Pvt. Ltd., Ontex BV, Parents Favorite and Eastrock LLC, Pigeon Corp., The Hain Celestial Group Inc., The Honest Co. Inc., The Natural Baby Co., The Procter and Gamble Co., Unicharm Corp., and Koninklijke Philips NV.

Baby Diapers Market – Market Dynamics

Major Trends -

Increasing emphasis on creative marketing strategies is an emerging trend in the baby diapers market growth. Manufacturers of a wide range of baby health and personal care items, which includes diapers, are focusing on creative marketing strategies to draw customers to their goods. To draw in more customers, manufacturers specifically emphasize the advantages of accurate product labeling and information about the various advantages of using baby care on the product package. Hence, such trends influence the growth of the baby diapers market during the forecast period.

Key challenges - 

Low penetration of baby diapers among mass-market consumers is a major challenge that may hinder the market growth. Owing to the fluctuating costs of the raw materials used to manufacture diapers, market competitors raised the price of baby diapers over the past few years. Resultantly, the vast majority of people living in poverty cannot afford diapers. Moreover, families who fall under the low-income category can receive diapers from the NDBN in the US. Hence, the fluctuating prices of raw materials paired with the low penetration challenge the growth of the baby diapers market during the forecast period.

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The baby diapers market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Baby Diapers Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the baby diapers market between 2023 and 2027
• Precise estimation of the size of the baby diapers market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the baby diapers market across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of baby diapers market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global baby diapers market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global baby diapers market 2017 - 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Disposable - Market size and forecast 2022-2027
• Exhibit 34: Chart on Disposable - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Disposable - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Disposable - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Disposable - Year-over-year growth 2022-2027 (%)

• 6.4 Training - Market size and forecast 2022-2027
• Exhibit 38: Chart on Training - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Training - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Training - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Training - Year-over-year growth 2022-2027 (%)

• 6.5 Swim pants - Market size and forecast 2022-2027
• Exhibit 42: Chart on Swim pants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Swim pants - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Swim pants - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Swim pants - Year-over-year growth 2022-2027 (%)

• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Product 
• Exhibit 50: Market opportunity by Product ($ billion)
• Exhibit 51: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 52: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 53: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 54: Chart on Comparison by Distribution Channel
• Exhibit 55: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 56: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 60: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 64: Market opportunity by Distribution Channel ($ billion)
• Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 107: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ billion)
• Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Cotton Babies Inc. 
• Exhibit 119: Cotton Babies Inc. - Overview
• Exhibit 120: Cotton Babies Inc. - Product / Service
• Exhibit 121: Cotton Babies Inc. - Key offerings

• 12.4 Domtar Corp. 
• Exhibit 122: Domtar Corp. - Overview
• Exhibit 123: Domtar Corp. - Product / Service
• Exhibit 124: Domtar Corp. - Key offerings

• 12.5 Drylock Technologies NV 
• Exhibit 125: Drylock Technologies NV - Overview
• Exhibit 126: Drylock Technologies NV - Product / Service
• Exhibit 127: Drylock Technologies NV - Key offerings

• 12.6 Essity Aktiebolag 
• Exhibit 128: Essity Aktiebolag - Overview
• Exhibit 129: Essity Aktiebolag - Business segments
• Exhibit 130: Essity Aktiebolag - Key news
• Exhibit 131: Essity Aktiebolag - Key offerings
• Exhibit 132: Essity Aktiebolag - Segment focus

• 12.7 First Quality Enterprises Inc. 
• Exhibit 133: First Quality Enterprises Inc. - Overview
• Exhibit 134: First Quality Enterprises Inc. - Product / Service
• Exhibit 135: First Quality Enterprises Inc. - Key offerings

• 12.8 Hengan International Group Co. Ltd.
• Exhibit 136: Hengan International Group Co. Ltd. - Overview
• Exhibit 137: Hengan International Group Co. Ltd. - Business segments
• Exhibit 138: Hengan International Group Co. Ltd. - Key offerings
• Exhibit 139: Hengan International Group Co. Ltd. - Segment focus

• 12.9 Kao Corp. 
• Exhibit 140: Kao Corp. - Overview
• Exhibit 141: Kao Corp. - Business segments
• Exhibit 142: Kao Corp. - Key offerings
• Exhibit 143: Kao Corp. - Segment focus

• 12.10 Kimberly Clark Corp. 
• Exhibit 144: Kimberly Clark Corp. - Overview
• Exhibit 145: Kimberly Clark Corp. - Business segments
• Exhibit 146: Kimberly Clark Corp. - Key news
• Exhibit 147: Kimberly Clark Corp. - Key offerings
• Exhibit 148: Kimberly Clark Corp. - Segment focus

• 12.11 Koninklijke Philips NV 
• Exhibit 149: Koninklijke Philips NV - Overview
• Exhibit 150: Koninklijke Philips NV - Business segments
• Exhibit 151: Koninklijke Philips NV - Key news
• Exhibit 152: Koninklijke Philips NV - Key offerings
• Exhibit 153: Koninklijke Philips NV - Segment focus

• 12.12 Moo Moo Kow 
• Exhibit 154: Moo Moo Kow - Overview
• Exhibit 155: Moo Moo Kow - Product / Service
• Exhibit 156: Moo Moo Kow - Key offerings

• 12.13 Ontex BV 
• Exhibit 157: Ontex BV - Overview
• Exhibit 158: Ontex BV - Product / Service
• Exhibit 159: Ontex BV - Key news
• Exhibit 160: Ontex BV - Key offerings

• 12.14 Parents Favorite and Eastrock LLC
• Exhibit 161: Parents Favorite and Eastrock LLC - Overview
• Exhibit 162: Parents Favorite and Eastrock LLC - Product / Service
• Exhibit 163: Parents Favorite and Eastrock LLC - Key offerings

• 12.15 Pigeon Corp. 
• Exhibit 164: Pigeon Corp. - Overview
• Exhibit 165: Pigeon Corp. - Business segments
• Exhibit 166: Pigeon Corp. - Key news
• Exhibit 167: Pigeon Corp. - Key offerings
• Exhibit 168: Pigeon Corp. - Segment focus

• 12.16 The Procter and Gamble Co. 
• Exhibit 169: The Procter and Gamble Co. - Overview
• Exhibit 170: The Procter and Gamble Co. - Business segments
• Exhibit 171: The Procter and Gamble Co. - Key news
• Exhibit 172: The Procter and Gamble Co. - Key offerings
• Exhibit 173: The Procter and Gamble Co. - Segment focus

• 12.17 Unicharm Corp. 
• Exhibit 174: Unicharm Corp. - Overview
• Exhibit 175: Unicharm Corp. - Business segments
• Exhibit 176: Unicharm Corp. - Key offerings
• Exhibit 177: Unicharm Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 178: Inclusions checklist
• Exhibit 179: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 180: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 181: Research methodology
• Exhibit 182: Validation techniques employed for market sizing
• Exhibit 183: Information sources

• 13.5 List of abbreviations 
• Exhibit 184: List of abbreviations

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