Baby Food Market by Type and Geography: Global Opportunity Analysis and Industry Forecast, 2021-2025

NEW YORK, June 16, 2022 /PRNewswire/ -- The Baby Food Market is segmented by Type (prepared baby food, dried baby food, and other baby food). The market share growth by the prepared baby food segment will be significant during the forecast period. Prepared baby foods are fortified with the necessary amount of iron and other nutrients that are essential for the growth of babies. Globally, demand for prepared baby food is rising, owing to factors such as growing consumer awareness about the health benefits of consuming food products that have fewer pesticide residues.

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The Baby Food Market value is set to grow by USD 6.75 billion, progressing at a CAGR of 5.38% from 2020 to 2025, as per the latest report by Technavio.

The market is segmented by geography (APAC, North America, Europe, South America, and MEA). 59% of the market's growth will originate from APAC during the forecast period. China and Hong Kong (SAR) are the key markets for baby food in APAC. Market growth in this region will be faster than the growth of the market in other regions. The increasing number of working women is leading to a rise in the overall household income will facilitate the baby food market growth in APAC over the forecast period. 

One of the key factors driving the baby food market growth is the increasing women's participation in the workforce. Urbanization and the growth of the middle-class population have encouraged consumers to adopt convenience-oriented lifestyles, which is likely to make baby food products a necessary option among working women. A majority of working mothers return to their jobs shortly after childbirth and are therefore on the lookout for healthy and convenient food options for their babies. This makes baby food products an appealing option as they can combine health and nutrition with convenience. The number of working women in several developed, as well as developing countries, has increased substantially in recent years. According to the Bureau of Labor Statistics, women held approximately 50.04% of American jobs as of December 2019, registering a growth of about 49.7% compared to the previous year. This increase in the number of working women on a global level has also led to an increase in dual-income households and the per capita income of families, thereby strengthening their purchasing power and increasing their affordability. This will be a major factor in driving the growth of the global baby food market during the forecast period.

Growing packaging innovation will be a key trend in near future. Packaging is often considered to be an extension of a brand's value. Good packaging not only provides better protection and tamper resistance, but it can also be used for marketing. Marketing communication and graphic designs on the surface of the package help garner customer attention. Therefore, baby food manufacturers are adopting innovative packaging strategies to increase the shelf life of their products and attract consumers. Vendors operating in the global baby food market continue to experiment with novel packaging concepts and invest heavily in the development of innovative, eco-friendly, and recyclable alternatives to conventional packaging. In February 2020, Danone announced the launch of Track & Connect, a digitally-enabled service that enables access to new data-driven, personalized after-sales support and services for the company's baby formula brands like Aptamil, Karicare, Laboratoire Gallia, and Nutrilon. The focus of vendors on offering baby food products in attractive packaging, coupled with other packaging innovations in the market, can help increase the sales of baby food products and, subsequently, have a positive impact on the growth of the global baby food market during the forecast period.

Increasing number of product recalls is one of the key challenges hindering the baby food market growth. Manufacturers of baby food products issue product recall due to various factors such as product contamination and incorrect labeling. Frequent product recalls can severely affect a company's brand image, sales, and growth. Product recalls increasing the operational and financial costs for companies operating in the market. They can adversely affect market growth as consumers lose confidence in the products and the reputation of manufacturers issuing recalls. Manufacturers may also incur additional costs in the form of compensation for settling various legal litigations filed against them. In February 2020, Lidl GB (Lidl) recalled ten different types of baby food of its private brand, Lupilu Organic Baby Food, due to the possible presence of mold in the products. In January 2020, Cow & Gate (a popular brand of Danone), along with Tesco, announced the recall of 15 types of baby food jars as a precautionary measure due to the possible contamination of some jars.

Download sample Report for more insights on the drivers, trends, and challenges that will help companies evaluate and develop growth strategies

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Abbott Laboratories
• Cargill Inc.
• Danone SA
• Hero Group
• Nestle SA
• Perrigo Co. Plc
• Reckitt Benckiser Group Plc
• Royal FrieslandCampina NV
• The Hain Celestial Group Inc.
• The Kraft Heinz Co.

The baby food market is fragmented and the vendors are deploying growth strategies such as new product launches, employing innovative marketing strategies, and various packaging innovations to compete in the market.

Global Ready-to-Eat Pureed Baby Foods Market: This market research report identifies Beech-Nut, HiPP, Kraft Heinz, Nestlé, and Plum, PBC as the leading vendors in the global ready-to-eat pureed baby foods market. To get more exclusive research insights: Download Our Sample Report

Organic Baby Food Market by Product, Distribution Channel, and Geography - Forecast and Analysis: The organic baby food market size is expected to grow by $ 4.38 bn and record a CAGR of 10% during 2020-2024. This market report further entails segmentations by Product (Organic prepared, Organic infant formula, Organic dried, and Organic other), Geography (North America, APAC, Europe, South America, and MEA), and Distribution channel (offline and online).To get more exclusive research insights: Download Our Sample Report

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics

• 2.2 Value chain analysis
• Exhibit 03: Value Chain Analysis: Packaged Foods and Meats

3 Market Sizing

• 3.1 Market definition
• Exhibit 04: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 05: Market segments

• 3.3 Market size 2020

• 3.4 Market outlook: Forecast for 2020 - 2025
• Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
• Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

• 4.1 Five Forces Summary
• Exhibit 08: Five forces analysis 2020 & 2025

• 4.2 Bargaining power of buyers
• Exhibit 09: Bargaining power of buyers

• 4.3 Bargaining power of suppliers
• Exhibit 10: Bargaining power of suppliers

• 4.4 Threat of new entrants
• Exhibit 11: Threat of new entrants

• 4.5 Threat of substitutes
• Exhibit 12: Threat of substitutes

• 4.6 Threat of rivalry
• Exhibit 13: Threat of rivalry

• 4.7 Market condition
• Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Type

• 5.1 Market segments
• Exhibit 15: Type - Market share 2020-2025 (%)

• 5.2 Comparison by Type
• Exhibit 16: Comparison by Type

• 5.3 Prepared baby food - Market size and forecast 2020-2025
• Exhibit 17: Prepared baby food - Market size and forecast 2020-2025 ($ million)
• Exhibit 18: Prepared baby food - Year-over-year growth 2020-2025 (%)

• 5.4 Dried baby food - Market size and forecast 2020-2025
• Exhibit 19: Dried baby food - Market size and forecast 2020-2025 ($ million)
• Exhibit 20: Dried baby food - Year-over-year growth 2020-2025 (%)

• 5.5 Other baby food - Market size and forecast 2020-2025
• Exhibit 21: Other baby food - Market size and forecast 2020-2025 ($ million)
• Exhibit 22: Other baby food - Year-over-year growth 2020-2025 (%)

• 5.6 Market opportunity by Type
• Exhibit 23: Market opportunity by Type

6 Customer landscape

• 6.1 Customer landscape
• Exhibit 24: Customer landscape

7 Geographic Landscape

• 7.1 Geographic segmentation
• Exhibit 25: Market share by geography 2020-2025 (%)

• 7.2 Geographic comparison
• Exhibit 26: Geographic comparison

• 7.3 APAC - Market size and forecast 2020-2025
• Exhibit 27: APAC - Market size and forecast 2020-2025 ($ million)
• Exhibit 28: APAC - Year-over-year growth 2020-2025 (%)

• 7.4 North America - Market size and forecast 2020-2025
• Exhibit 29: North America - Market size and forecast 2020-2025 ($ million)
• Exhibit 30: North America - Year-over-year growth 2020-2025 (%)

• 7.5 Europe - Market size and forecast 2020-2025
• Exhibit 31: Europe - Market size and forecast 2020-2025 ($ million)
• Exhibit 32: Europe - Year-over-year growth 2020-2025 (%)

• 7.6 South America - Market size and forecast 2020-2025
• Exhibit 33: South America - Market size and forecast 2020-2025 ($ million)
• Exhibit 34: South America - Year-over-year growth 2020-2025 (%)

• 7.7 MEA - Market size and forecast 2020-2025
• Exhibit 35: MEA - Market size and forecast 2020-2025 ($ million)
• Exhibit 36: MEA - Year-over-year growth 2020-2025 (%)

• 7.8 Key leading countries
• Exhibit 37: Key leading countries

• 7.9 Market opportunity by geography
• Exhibit 38: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges
• Exhibit 39: Impact of drivers and challenges

• 8.3 Market trends

9 Vendor Landscape

• 9.1 Vendor landscape
• Exhibit 40: Vendor landscape

• 9.2 Landscape disruption
• Exhibit 41: Landscape disruption
• Exhibit 42: Industry risks

• 9.3 Competitive Scenario

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 43: Vendors covered

• 10.2 Market positioning of vendors
• Exhibit 44: Market positioning of vendors

• 10.3 Abbott Laboratories
• Exhibit 45: Abbott Laboratories - Overview
• Exhibit 46: Abbott Laboratories - Business segments
• Exhibit 47: Abbott Laboratories -Key news
• Exhibit 48: Abbott Laboratories - Key offerings
• Exhibit 49: Abbott Laboratories - Segment focus

• 10.4 Cargill Inc.
• Exhibit 50: Cargill Inc. - Overview
• Exhibit 51: Cargill Inc. - Product and service
• Exhibit 52: Cargill Inc. -Key news
• Exhibit 53: Cargill Inc. - Key offerings

• 10.5 Danone SA
• Exhibit 54: Danone SA - Overview
• Exhibit 55: Danone SA - Business segments
• Exhibit 56: Danone SA -Key news
• Exhibit 57: Danone SA - Key offerings

• 10.6 Hero Group
• Exhibit 58: Hero Group - Overview
• Exhibit 59: Hero Group - Business segments
• Exhibit 60: Hero Group -Key news
• Exhibit 61: Hero Group - Key offerings
• Exhibit 62: Hero Group - Segment focus

• 10.7 Nestle SA
• Exhibit 63: Nestle SA - Overview
• Exhibit 64: Nestle SA - Business segments
• Exhibit 65: Nestle SA -Key news
• Exhibit 66: Nestle SA - Key offerings
• Exhibit 67: Nestle SA - Segment focus

• 10.8 Perrigo Co. Plc
• Exhibit 68: Perrigo Co. Plc - Overview
• Exhibit 69: Perrigo Co. Plc - Business segments
• Exhibit 70: Perrigo Co. Plc -Key news
• Exhibit 71: Perrigo Co. Plc - Key offerings
• Exhibit 72: Perrigo Co. Plc - Segment focus

• 10.9 Reckitt Benckiser Group Plc
• Exhibit 73: Reckitt Benckiser Group Plc - Overview
• Exhibit 74: Reckitt Benckiser Group Plc - Business segments
• Exhibit 75: Reckitt Benckiser Group Plc -Key news
• Exhibit 76: Reckitt Benckiser Group Plc - Key offerings
• Exhibit 77: Reckitt Benckiser Group Plc - Segment focus

• 10.10 Royal FrieslandCampina NV
• Exhibit 78: Royal FrieslandCampina NV - Overview
• Exhibit 79: Royal FrieslandCampina NV - Business segments
• Exhibit 80: Royal FrieslandCampina NV -Key news
• Exhibit 81: Royal FrieslandCampina NV - Key offerings
• Exhibit 82: Royal FrieslandCampina NV - Segment focus

• 10.11 The Hain Celestial Group Inc.
• Exhibit 83: The Hain Celestial Group Inc. - Overview
• Exhibit 84: The Hain Celestial Group Inc. - Business segments
• Exhibit 85: The Hain Celestial Group Inc. -Key news
• Exhibit 86: The Hain Celestial Group Inc. - Key offerings
• Exhibit 87: The Hain Celestial Group Inc. - Segment focus

• 10.12 The Kraft Heinz Co.
• Exhibit 88: The Kraft Heinz Co. - Overview
• Exhibit 89: The Kraft Heinz Co. - Business segments
• Exhibit 90: The Kraft Heinz Co. -Key news
• Exhibit 91: The Kraft Heinz Co. - Key offerings
• Exhibit 92: The Kraft Heinz Co. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Currency conversion rates for US$
• Exhibit 93: Currency conversion rates for US$

• 11.3 Research methodology
• Exhibit 94: Research Methodology
• Exhibit 95: Validation techniques employed for market sizing
• Exhibit 96: Information sources

• 11.4 List of abbreviations
• Exhibit 97: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio