NEW YORK, Oct. 11, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Baby Products 2012http://www.reportlinker.com/p0100085/Baby-Products-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Baby_Products
Executive Summary
Although the number of children aged 0 to 2 years old has increased since 2000, the number of births has slowed in recent years and is likely to continue to so in the future. Currently, the completed family size in the UK is at 2.01, below the recommended European level of 2.1, while the total fertility rate stood at 1.99 in 2011. Nevertheless, the increasing tendency for women to go back to work much faster following maternity leave, as well as the higher instances of families with two working parents, has driven sales of baby products in recent years. Women are also more likely to have children at an older age nowadays compared to the past, with the average age of a woman having her first born child at around 29.6 years old, which compares to 27.6 years in 1991. This means that often, women are waiting until they are more financially secure to have children, thus providing a boost to the baby products market.As a result, interest in premium and luxury baby products has increased, with retailers, such as Mamas & Papas continuing to perform well, following rising demand for stylish and trendy nursery furniture and other baby equipment. Consequently, Key Note estimates that sales of baby products increased by 8.6% between 2007 and 2011.It should be noted, however, that growth slowed somewhat in 2010 and 2011 following the ongoing economic turbulence, which has continued to affect household spending since the recession of 2008/2009. Furthermore, continued concerns regarding the Eurozone debt crisis, along with the announcement that the UK had re-entered recession in Q1 2012, are likely to result in household budgets being tightened even more. On top of this, changes to the benefits system in the UK is likely to begin to have an impact on family spending from 2013 onwards, with families that include one parent earning over £60,000 seeing their benefit cut completely, while those in which one parent earns over £50,000 will see it reduced at a gradual rate. Other factors, such as a slowdown in the population of children aged 0 to 2 years old, is also likely to have a direct impact on sales of baby products in the coming years.As a result, Key Note predicts that the market will become more polarised in the future. With tightened household budgets likely to drive innovation in value products, while growing demand for stylish and trendy baby products will continue to drive sales at the premium end of the market. Therefore, although market growth is expected to slow during the forecast period between 2012 and 2016, sales are still forecast to increase, rising by an esimated 7.2% over the 5-year period.
Table of ContentsForeword
Executive Summary
Introduction
BACKGROUND
DEFINITION
Disposable Nappies
Baby Transport and Nursery Furniture
Baby Monitors, Home Safety Equipment and Feeding Equipment
Strategy Overview
MARKET BACKGROUND
Demographic and Social Factors
Trade Associations
MARKET SIZE
DISTRIBUTION
Online Retailing and Advice
COMPETITIVE STRUCTURE
MARKETING AND ADVERTISING
Main Media Advertising
Direct Marketing
Parenting Magazines
THE CONSUMER
MARKET FORECASTS
Disposable Nappies
BACKGROUND
Alternatives to Disposable Nappies
MARKET SIZE
SUPPLIERS
DISTRIBUTION
MARKETING AND ADVERTISING
CONSUMER TRENDS
Baby Transport and Nursery Furniture
BACKGROUND
MARKET SIZE
Baby Transport
Nursery Furniture
SUPPLIERS
DISTRIBUTION
RECENT DEVELOPMENTS
MARKETING AND ADVERTISING
Baby Monitors, Home Safety Equipment and Feeding Equipment
BACKGROUND
MARKET SIZE
SUPPLIERS
DISTRIBUTION
RECENT DEVELOPMENTS
Baby Monitors
Home Safety Equipment
Feeding Equipment
MARKETING AND ADVERTISING
An International Perspective
POPULATION TRENDS
PEST Analysis
POLITICAL
Child Benefit Cuts to Hit Families Hard
Changes to EU Law Proposed Regarding Window Blind Cords to Prevent Accidents Among Children
ECONOMIC
Economic Pressures to Affect UK Families
SOCIAL
Mothers Returning to Work Much Faster Due to Ongoing Economic Crisis
TECHNOLOGICAL
Smartphone Technology Revolutionising Baby Products Market
Consumer Dynamics
OVERVIEW
Nappies
Breastfeeding Vs Bottle Feeding
Second-Hand Baby Equipment
Choosing Baby Equipment
DETAILED ANALYSIS
Nappies
Breastfeeding Vs Bottle Feeding
Second-Hand Baby Equipment
Choosing Baby Equipment
Company Profiles
INTRODUCTION
BRITAX CHILDCARE HOLDINGS LTD
Company Information
Profitability
Recent and Future Developments
GRACO CHILDRENS PRODUCTS INC
Company Information
Profitability
Current and Future Developments
JACKEL INTERNATIONAL LTD (MAYBORN GROUP)
Company Information
Profitability
Current and Future Developments
KIDDICARE
Company Information
Profitability
Recent and Future Developments
KIMBERLY-CLARK LTD
Company Information
Profitability
Current and Future Developments
MACLAREN EUROPE LTD
Company Information
Profitability
Current and Future Developments
MAMAS and PAPAS LTD
Company Information
Profitability
Current and Future Developments
MOTHERCARE PLC
Company Information
Profitability
Current and Future Developments
PHILIPS AVENT
Company Information
Profitability
Current and Future Developments
PROCTER and GAMBLE
Company Information
Profitability
Current and Future Developments
TOMY UK LTD
Company Information
Profitability
Current and Future Developments
TOYS 'R' US
Company Information
Profitability
Current and Future Developments
The Future
DEMOGRAPHIC TRENDS
FORECASTS TO
Disposable Nappies
Baby Transport and Nursery Furniture
Baby Monitors, Home Safety Equipment and Feeding Equipment
FUTURE TRENDS
Polarisation of the Market
Technological Advances to Drive New Product Development
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports
To order this report:Baby_Products Industry: Baby Products 2012Nicolas Bombourg
Reportlinker
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