Baby Products Expert Recommends Breast Milk, Store Brand Formula In New Book

Oct 17, 2012, 08:57 ET from Store Brand Formula

GORDONSVILLE, Va., Oct. 17, 2012 /PRNewswire/ -- One of the nation's leading baby products experts has released a new book with a commonsense approach to infant nutrition and saving money on baby. Sandra Gordon shares over 50 top money-saving tips with new parents in Save a Bundle: 50+ Ways to Save Big on Baby Gear, available as an e-book or paperback on

"As a first-time parent, it's easy to feel paralyzed and frustrated by the rows of inventory at the baby products superstore and the stock of stuff on baby websites," said Gordon, who is also the co-author of Consumer Reports Best Baby Products (the 8th, 9th and 10th editions). "Moms are further overwhelmed with pressures to breastfeed, use the right baby formula, and returning to work. I wrote this book because I know that new parents can spend less, get better value, and still buy high-quality, safe products without compromising nutrition or spending a bundle. And there is no better strategy for infant nutrition than to breastfeed or use store brand formula."

Gordon encourages mothers to breastfeed because breast milk is better for babies and will save moms thousands of dollars. It is the "gold standard" nutritionally, and is the most economical choice for family bottom lines.

"There are hundreds of components in human milk that aren't replicable, such as growth factors, hormones, immune factors, and factors that decrease inflammation," says Miriam H. Labbok, M.D., M.P.H., director of the Center for Infant and Young Child Feeding and Care at the University of North Carolina at Chapel Hill, in the "Keep the Breastaurant Open" chapter of the book.

Gordon also recognizes the reality of American motherhood: "According to the United States Department of Agriculture (USDA), 80 percent of babies ages 3 months to 11 months in the U.S. are fed at least some infant formula, as more moms return to the workplace after maternity leave, and like the convenience that infant formula offers."

"If you want or need to use infant formula for whatever reason, definitely go with the store brand. Store-brand infant formulas, labeled with the names of retail-store brands, such as Target (Up & Up) or Wal-Mart (Parent's Choice) are as nutritionally complete as national brand formulas, yet cost up to 50 percent less, which can add up to a savings of $1,000 or more per year," writes Gordon.

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SOURCE Store Brand Formula