Baby Quasar Emerging As Industry Leader Of Skin Care Devices

SARASOTA, Fla., Feb. 5, 2014 /PRNewswire/ -- Baby Quasar, the makers of a premium line of at-home anti-aging and acne-reducing skin care tools, today announced they have completed a major restructuring of the company. Late last year, the company embarked on a new strategy to realize their vision of greater awareness and more strategic positioning within the skin care and beauty industry.

"This was a big undertaking; it touches nearly every piece of what we do and how we work," said Baby Quasar President, Peter Nesbitt. "This company has always had a big vision. We've come farther than we could have imagined but there is still work to do. Going forward, our strategy will focus on continuing to design a family of the most powerful and effective light therapy devices for men and women from ages 15 to 65."

The company kicked off 2014 with a flurry of changes. Spearheading this effort was Nassim Cecchini, who was hired as Marketing and Managing Director, before the close of the year. Cecchini built an expansive resume while living in Europe and was looking for a new challenge in the United States. She focused on making improvements to Baby Quasar's marketing and sales outreach, vendor and customer relations, and brand awareness. She followed through by developing a marketing strategy to take the most powerful light therapy tools on the consumer market to the next level and ultimately expand into international markets.

"Baby Quasar is building a lasting reputation because of the amount of power we use to create our devices, our customer care and our unique selling positions (USP), we can contend we are the leader in that technology with unlimited potential to grow nationally in 2014 and internationally in 2015. Those steps are already in motion and we couldn't be more excited," said Cecchini. "I believe everyone deserves beautiful skin and our innovative LED technology allows us to help customers improve and accentuate their natural beauty without harmful medications or harsh topicals." 

Baby Quasar recently launched a new anti-aging tool, Pure Rayz, last December on the Home Shopping Network and is working on building the tool's brand within the beauty-focused markets; fitness and bridal. 

About Baby Quasar
Headquartered in Sarasota, FL, Baby Quasar manufactures FDA-cleared luxury consumer skin care tools that offer five-year to lifetime warranties. Since 2007, the light therapy tools have aided in reduction of wrinkles and treatment of acne, providing 25 percent more absorption than any other comparable device on the market. The family-owned company is committed to the belief that offering premium products with outstanding customer care was the only way to do business. All Baby Quasar tools are made in the USA. For more information, visit babyquasar.com.

SOURCE Baby Quasar