Babytree Supports Ad Age's "Women to Watch," Cheering China's Working Moms

BEIJING, Aug. 15, 2012 /PRNewswire-Asia/ -- Babytree, China's most influential parent-child communications platform, officially announced that the Company will be joining hands with Ad Age's "Women to Watch," honoring some of the China marketing industry's most promising female professionals at a gala dinner in Shanghai on September 5th.

With the allure of China growing among international marketers, despite the global slowdown, Ad Age was inspired to take its 15-year-old "Women to Watch" franchise to China to honor 14 outstanding women in the fields of marketing and advertising from Shanghai, Beijing and Hong Kong. The first China's "Women to Watch" gala dinner will be held in Shanghai on September 5th, in a partnership between Ad Age and Thoughtful China, co-sponsored by Babytree, the most influential parent-child communications platform in China.

The inaugural "Women to Watch China" was originated by Ad Age in 1997, which has honored over 150 women in the advertising, marketing and media industries.

The 14 "Women to Watch China" honorees this year include:

Melissa Bell, Marketing Director, China, Volkswagen Group Import
Vivian Chen, China Marketing Manager, H&M
Cathy Huang, Founder & President, China Bridge
Rebecca Ip, VP, Greater China, Tiffany & Co.
Dorcas Lau, VP-Digital Marketing & E-Commerce, North Asia, Unilever
Sabrina Lee, General Manager, R3
Sirena Liu, President , Filmworks China Entertainment Marketing
Gill Zhou, VP, Marketing, Communications & Citizenship, IBM Greater China Group
Sophia Ong, Planning General Manager, Advertising Sales Department, Tencent
Marina Palma, Sparkling-Beverages Director, China, Coca-Cola Co.
Elan Shou, Senior VP & Managing Director, China Ruder Finn Public Relations
May Tse Wing Yee, VP, OMP China
Haiyan Wang, CMO & VP, Marketing, China, Kraft Foods
Christine Xu, VP, Marketing, China, McDonald's Corp.

It is reported that among these 14 outstanding professional women, many women have the role of "mom" at the same time. Thus, Babytree hopes to show example styles for vast career moms in China through a comprehensive and multi-angle witness, while also providing authoritative and reliable workplace experience and advice. Founded five years ago, the Babytree website has been committed to providing a good parent-child communications platform for Chinese families, with mothers being the most important user groups of Babytree.

"For women in the Chinese family, there is a very subtle relationship between living and working; two distinct ways of life of workplace mom and full-time mom that are topics that many Chinese women have been thinking and discussing," said Wang Huainan, founder of Babytree. Thus, Babytree conducted in-depth cooperation with the event organizer to jointly introduce this international feast to China, hoping to lead more moms in China to learn the successful trajectory of more outstanding Asian professional women, and providing a valuable reference and examples for their own families and parenting life. At the same time, discussion on marketing and advertising will also open new ideas for ​​brand development in China.

In order to echo with the inaugural "Women to Watch China" this year, Babytree will carry out a series of activities giving concerns to workplace moms, including the Workplace Investigation Report on Chinese Females Before and After Fertility published by joining hands with the well-known recruitment website ZhiLian ZhaoPin (www.zhaopin.com), as well as a white paper on Chinese workplace moms covering a survey on the living environment and status of Chinese workplace moms and relevant workplace, professional advice. The Company believes that this series of activities pertinent to Chinese women in the workplace will effectively enhance the positions of women, especially moms in the workplace. Let us show our appreciation to all the workplace moms!

SOURCE Babytree.com