BACARDÍ® Rum Brings Spooky Spirits to Halloween with New Limited-Edition Skeleton Bottle, Festive Cocktails, and High-Impact Activations

This year's Halloween program centers on seasonal cocktails, a first-ever takeover of the Exosphere of Sphere in Las Vegas, a partnership with Remezcla and AMC Networks, Escape Halloween Festival, and the title sponsorship of Janelle Monáe's Annual Wondaween Bash

HAMILTON, Bermuda, Oct. 8, 2025 /PRNewswire/ -- BACARDÍ® Rum, the reigning spirit of Halloween, is bringing back a fan favorite seasonal collectible: the limited-edition, glow-in-the-dark bottle with a new bone-chilling skeleton motif. Filled with the iconic BACARDÍ Superior white rum, the striking new bottle design is crafted to be the ultimate centerpiece for spooky sips at home or out with friends this Halloween.

Now available nationwide, the skeleton bottle anchors BACARDÍ's 2025 Halloween programming, inviting fans to enjoy festive cocktails and immersive activations across music, entertainment and nightlife. Halloween is the ultimate occasion to unleash creativity, aligning with BACARDÍ's Do What Moves You ethos, encouraging people everywhere to express themselves, celebrate freely, and transform every celebration into a moment of joy and self-expression.

"Halloween is one of the biggest moments of the year for BACARDÍ, not only because it's when friends and families come together to craft unforgettable cocktail experiences, but also because the season perfectly captures the playful and bold spirit of our brand," said Lisa Pfenning, BACARDÍ's Vice President of North America. "From our limited-edition skeleton bottle and lineup of Halloween-ready cocktails like the Blood Moon and the BACARDÍ Zombie, to immersive activations with partners like AMC Networks and Sphere, BACARDÍ is showing up at every moment. We know fans plan their Halloween months in advance, choosing movies, costumes, and parties, and we're excited to bring fresh energy to those moments with cocktails and activations that make the holiday even more unforgettable."

This year's Halloween lineup includes:

• Sphere of Fear: BACARDÍ will light up Las Vegas with a jaw-dropping takeover of the world's largest LED screen. Throughout the first week of October, the Exosphere – the exterior of Sphere in Las Vegas – will debut Spirits in Motion, a 60-second hypnotic custom visual that blends cocktail mixology with haunting Halloween imagery, featuring skulls and skeletons inspired by the limited-edition bottle to bats drawn from the brand's iconic logo – all as part of the venue's Sphere of Fear content show.
• AMC's FearFest: BACARDÍ is bringing its Halloween spirit to AMC's legendary FearFest programming event this October. Viewers will catch a look at the brand's iconic Zombie cocktail as it takes center stage in spots to air during the new season of hit series The Walking Dead: Daryl Dixon, including the season finale episode. On AMC+, BACARDÍ is sponsoring the special collection, "FearFest Favorites by Janelle Monáe," a curated list of horror film picks for spooky season from the multi-hyphenate artist and host of FearFest, currently available to stream all month long.
• My Code's Remezcla "Whispers From The Feed": BACARDÍ is partnering with My Code's Remezcla to launch "Whispers From The Feed," a cheeky, spooky new social series hosted by actor Harvey Guillén. Debuting October 6, the series explores three eerily familiar digital-age dilemmas — from accidental double taps to cringeworthy family comments — all paired with festive BACARDÍ Halloween cocktail recipes. Episodes will roll out throughout the month across @bacardi, @remezcla, and @harveyguillen social channels.
• Escape Halloween: CASA BACARDÍ returns to Escape Halloween starting October 31. This year's experience will feature a stage activation in the heart of CRAZY TOWN, a stacked CASA BACARDÍ DJ lineup, and all-new cocktails, including frozen selections. Guests can also join the costume contest, capture their experience with photo moments, and take-home custom bat sprout giveaways.
• Janelle Monáe's Annual Wondaween Party: As title sponsor of Janelle Monáe's iconic Wondaween party, BACARDÍ will debut the Rave Yard Mojito alongside a lineup of festive libations. With the reigning HalloQueen leading the charge, Wondaween has become a crown jewel of Halloween celebrations, where music, fashion, and fearless self-expression collide. This electrifying night embodies the joy, anticipation, and bold spirit of the season. 

"Halloween is my favorite time of the year – a moment we collectively step into the wildest parts of our imaginations," said Janelle Monáe. "I'm excited to welcome BACARDÍ to the Wondaween festivities this year! Every time I see those bat wings I'm reminded of the fun we will have soaring into the Halloween season! Keep an eye out in the coming weeks, we're excited to bring you something truly fangtastic this Halloween."

To top off the Halloween takeover, BACARDÍ has crafted a hauntingly delicious lineup of cocktails that are perfect for the season, including the BACARDÍ Blood Moon, The Zombie, The Goblin, and Bobbing for Appletinis.

BACARDÍ Blood Moon
Ingredients

• 1 1/2 oz BACARDÍ Superior Rum
• 1/2 oz Monin Blood Orange Syrup
• 1/2 oz Fresh Lime Juice
• 2 oz Ginger Beer
• Blood Orange Slice
• Amarena Cherry

Method: Combine BACARDÍ Superior, Monin Blood Orange Syrup, and Lime Juice. Shake the ingredients vigorously with ice. Strain into a Collins, highball or pint glass. Top with Ginger Beer. Garnish with Blood Orange Slice and an Amarena Cherry on a cocktail pick.

BACARDÍ Zombie
Ingredients

• 1 1/2 oz BACARDÍ Superior Rum
•  ¾ oz BACARDÍ Black
•  ½ oz Triple Sec
• 1 oz Orange Juice
• ½ oz Lime Juice
• ½ oz Simple Syrup
• ¼ oz Grenadine

Method: Pour all ingredients into a shaker full of ice, and give it a good shake. Strain and pour into a highball glass filled with crushed ice. Give it a stir with a bar spoon. Garnish with a cherry and orange slice.

BACARDÍ Goblin
Ingredients

• 1 ½ oz BACARDÍ Superior Rum
• 1 oz Lime Juice
• ½ oz Midori
• ½ oz Reàl-Coco
• ½ oz Pineapple Juice
• Pineapple Wedge as Garnish

Method: Shake all ingredients together with ice and strain into chilled coupe or martini glass. Garnish with a fresh pineapple wedge.

BACARDÍ Bobbing for Appletinis
Ingredients

• 2 oz BACARDÍ Superior Rum
• ¾ oz MARTINI & ROSSI Dry Vermouth
• ¼ oz St-Germain
• ½ oz Green Apple Syrup
• 1 drop Green Food Coloring

Method: Combine all ingredients into a mixing glass and stir with ice. Strain into a coupe and garnish with an apple fan.

For more information, follow @bacardi on all social channels to stay in the loop for all things #Halloween.

About BACARDÍ^® Rum – The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world's most awarded spirit, with more than 1000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862 www.BACARDÍ.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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Media contact: BACARDÍ^® Team, [email protected]

SOURCE BACARDÍ® Rum