Bachan's Expands Beyond Sauces with a Bold New Line of Japanese Mayos

The brand's first product launch beyond sauces introduces three umami-packed flavors, made with free range egg yolks, exclusively at Whole Foods Market nationwide

SEBASTOPOL, Calif., Oct. 26, 2026 /PRNewswire/ -- Bachan's, the original Japanese Barbecue Sauce brand known for bold, craveable flavor, announced today the launch of its first-ever product line outside of sauces: Bachan's Japanese Mayos, a trio of silky, smooth, savory condiments crafted to make everything from sandwiches, hot dogs, and burgers to sushi, rice bowls and everything in between, even more delicious.

Available exclusively at Whole Foods Market nationwide, the new line delivers bold, fresh, umami-filled flavor in three varieties: Original, Spicy, and Black Garlic. Each mayo is made with free range egg yolks and real rice vinegar for a creamy, rich, savory taste.

"Mayonnaise has always been a staple in our home. Growing up Japanese-American and traveling throughout Japan, I knew its versatility could go far beyond tuna salad and turkey sandwiches. The key is making a mayo so delicious that it inspires you to use it in new ways," said Bachan's founder and CEO, Justin Gill. "We've spent more than four years perfecting our Bachan's Japanese Mayos and learned a lot about Mayo during this time period. I really couldn't be more excited to finally launch our Japanese Mayos and to bring the bold flavor and versatility people love about our sauces into a whole new category. Whether you're dipping, drizzling, spreading, or mixing, our Japanese Mayos are made to make every bite better."

Meet the Mayos

Bachan's Original Japanese Mayo

Silky. Tangy. Umami for days. Made with free range egg yolks and real rice vinegar, Original Japanese Mayo delivers bold, balanced umami in every bite. Spread it, dip it, drizzle it, just don't call it plain mayo.

Bachan's Spicy Japanese Mayo

Good on anything. Better on everything. Free range egg yolks and rice vinegar meet a kick of cayenne heat that builds as you go. Silky smooth and just spicy enough to keep things interesting, Spicy Japanese Mayo is ready for fries, burgers, sushi, and whatever else needs a little heat.

Bachan's Black Garlic Japanese Mayo

Garlic grew up for this one. Aged, cured black garlic brings subtle sweetness and deep umami flavor to a silky-smooth base of free range egg yolks and rice vinegar. It's the delicious result of garlic outgrowing the ordinary.

Product Details

• Product: Bachan's Japanese Mayos
• Flavors: Original, Spicy, and Black Garlic
• Size: 11.2 fl oz
• Availability: Whole Foods Market nationwide, exclusively
• Launch date: Monday, October 26, 2026
• Suggested retail price: $8.99 per bottle

About Bachan's

Founded in 2013 by Japanese American entrepreneur Justin Gill, Bachan's perfected its multi-generational family recipe over six years before launching the Original Japanese Barbecue Sauce in 2019. Guided by its ethos, A Tradition of Bold, Fresh, Umami Flavor™, Bachan's creates cold-filled sauces and condiments made with simple, authentic, non-GMO ingredients, without preservatives or artificial flavorings, because Our Ingredients Matter®.

For more information, visit Bachans.com or follow @trybachans on social media.

Angie Driskell, [email protected] 

SOURCE Bachan's