Back At You, Inc. Announces Public Launch

Releases Data From Private Beta

Sep 29, 2011, 14:40 ET from BackAtYou.com

LOS ANGELES, Sept. 29, 2011 /PRNewswire/ -- BackAtYou.com, a technology platform helping businesses maximize the marketing power and effectiveness of Facebook and Twitter, announced their public launch and release of 5 marketing products businesses can use to significantly improve social media marketing.  BackAtYou.com was previously in a private beta release.

Back At You is a self-service platform that allows business owners and marketing teams to easily create, launch and analyze social media marketing campaigns and promotions.   The Company provides incentive technology whereby businesses can create a marketing campaign to better convert and grow a customer base, engage existing fans after the initial "Like" or "Follow," and create a viral buzz.  As part of every marketing promotion, clients have access to their own set of detailed metrics to analyze its performance and ROI.  The Back At You platform is easy to use, affordable and highly effective for all size businesses.

Over the past 3 months, Back At You has focused on helping beta clients of all sizes create highly successful online marketing campaigns.  The data compiled during the private beta included over 50 campaigns reaching millions of fans; highlights of the data include:

  • 300-400% increase in conversions of Facebook Likes using the Company's Facebook Like promotion compared to a standard Facebook Page not using the technology;
  • 85% of participants in a marketing campaign posted the brands predefined image and message to their Facebook Wall; and
  • 200 people, on average, were exposed to the brands' promotion for each 1 Facebook Wall post.

Michael Glazer, Founder and CEO of Back At You, says, "As we launch to the public, we are excited about the data and the results that have been achieved.  Our clients are even happier.  This time last year we were interviewing countless leaders in social media, marketing and technology.  We took our time gathering their suggestions and integrating them into the development process to craft a site that can truly make a difference for a business marketing online.  It's essential to separate yourself from the social media pack; we believe the quality of our technology and the data collected in the beta are what differentiate us from other companies in social media."

About Back At You:

Back At You is a technology platform helping businesses maximize the marketing power and effectiveness of Facebook and Twitter.  The Company's self-service platform allows business owners and marketing teams to easily create, launch and analyze social media marketing campaigns and promotions.  Businesses can create a marketing campaign using Back At You's incentive technology to better convert and grow a customer base on Facebook and Twitter, engage existing fans after the initial "Like" or "Follow," and create a viral buzz.   As part of every marketing promotion, clients have access to their own set of detailed success metrics to analyze its performance and ROI.  

Back At You offers 5 different marketing products businesses can customize and use on social networks.  Whether the goal is to use networks like Facebook to grow and better engage an audience, Twitter, to spread a message and gain followers, either network to collect feedback and email addresses, or reward new and existing fans with a coupon, the Back At You platform is easy to use, affordable and highly effective for all size businesses.

For more information, please contact info@backatyou.com or 818.990.0565.

SOURCE BackAtYou.com



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