Back-to-School Survey Reveals Majority of Parents Will Spend More Than $100 Per Child This Year

Shoppers can save money on school supplies by heading to the Back-to-School Savings Center

Jul 11, 2013, 04:00 ET from

AUSTIN, Texas, July 11, 2013 /PRNewswire/ --, a leading coupon and deals site, is revealing back-to-school shopping statistics from a survey conducted online by Harris Interactive on their behalf. The survey found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year. The survey also revealed that 97% of parents who plan on doing back-to-school shopping this year are looking for deals to help them save money on back-to-school items.

Back-to-School Spending

When asked how much they plan to spend per child this year on back-to-school items, parents with school-aged children revealed the following:

  • 21% will spend $1-$100
  • 22% will spend $101-$200
  • 21% will spend $201-$300
  • 8% will spend $301-$400
  • 16% will spend more than $400
  • 4% won't spend anything
  • 8% are not sure what they are spending

Popular Back-to-School Items

When asked to select items for which they are looking for deals, parents who plan to do back-to-school shopping this year revealed the following:

  • 85% are looking for deals on clothing
  • 80% are looking for deals on shoes
  • 68% are looking for deals on other school supplies like notebooks, paper and pens
  • 57% are looking for deals on backpacks
  • 21% are looking for deals on a computer/tablet
  • 3% are not looking for deals

Key Findings

  • Of the parents with school-aged children, 47% plan to do their back-to-school shopping in August.
  • The majority of parents doing back-to-school shopping this year (78%) plan to shop in-store.
  • 15% of single parents in this survey plan to shop online for back-to-school items, while only 5% of married parents plan to do their shopping online.

The Back-to-School Blog Post includes the survey results and great information on back-to-school deals.

"Although our survey shows that 78% of back-to-school shoppers will shop in-store this year, our Back-to-School Savings Center is a great resource for busy parents to take advantage of," said Vice President, Howard Schaffer. "The opportunity for saving money online is unbelievable. We want parents to know that each day we handpick and verify the top back-to-school coupons and deals to ensure the best savings and convenience."

Back-to-School Savings Center

The Back-to-School Savings Center is a leading online shopping resource that is updated daily with Back-to-School deals, sales and coupons.'s Back-to-School Savings Experts handpick and verify each offer, ensuring their quality. Consumers can search back-to-school offers by category including clothing and shoes, backpacks, electronics, and other school supplies.

For more information about how to save on back-to-school items, visit:

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of from June 12-14, 2013 among 2,020 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact

About saves consumers time and money by helping them find the best coupons, deals, and offers from more than 5,500 online stores and brands. has over 200 categories including travel, software, clothing and shoes, and more. The site has about 50,000 of the best offers, including promotions, coupons and coupon codes, deals, free trials, and free offers. Offers are verified, rated, and updated daily by the Deals Team. The company, based in Austin Texas, has been profitable since its inception and received a minority equity investment from Susquehanna Growth Equity, LLLP.