BackFlip Case Studies Generating Direct Impact on Customer Bottom Lines Presented at Major Industry Analyst Summit

BackFlip Process Communications On Demand(TM) Improving Customer Interaction, Employee Productivity and Extended Enterprise Operations

May 12, 2010, 12:00 ET from BackFlip Software

LOS GATOS, Calif., May 12 /PRNewswire/ -- BackFlip Software, a driving force of Communications-Enabled Business Process (CEBP) solutions, announced that Gartner presented three case studies of BackFlip Process Communications On Demand(TM) implementations at its Wireless, Networking & Communications Summit, held in San Diego, April 2010. These case studies were included in Bob Hafner's presentation, "Embedding Communications into Business Processes: Case Studies That Prove the Payback."

In his San Diego presentation, Bob Hafner showed examples of how embedding communications into business applications and business processes improves the efficiency and productivity of a process, while reducing the human latency within the process.

"CEBPs integrate communication technologies with IT systems and applications, in effect linking these solutions to business processes. CEBPs work by leveraging UC solutions to permit interactions across multiple channels, such as voice, email, SMS, conferencing and instant messaging (IM). The ability to choose the appropriate channel or channels for the specific task reduces human latency and streamlines the business process flow, resulting in greater efficiency and productivity," said Hafner.

The BackFlip case studies included a hospitality company that uses the company's service to schedule staff; a joint ClickSoftware and BackFlip solution for field and customer service management; and an independent oil and gas exploration and production company that adopted BackFlip to improve its purchasing process.

"We believe these case studies demonstrate the value BackFlip's Process Communications On Demand(TM) service is generating within the Hospitality, Services and Oil & Gas verticals.  Each case study details a quantifiable and direct impact on its customers' business results," said Gil Perez, CEO of BackFlip.  "BackFlip can enable the hospitality company achieve a more effective means of scheduling and filling staff needs; BackFlip and ClickSoftware enables timelier and more convenient communication between service providers and their customers, service agents and field technicians; and the exploration company has been able to reduce its purchase order cycle time from approximately 30 hours to less than five hours."  

About BackFlip Software

BackFlip Software is a driving force of multi-channel business process communications. BackFlip's Process Communications On Demand(TM) service empowers the organizations' customers, employees and business partners with the ability to receive, access and communicate information at any time through any communication channel. Interactive alerts, business information and real-time notifications can be sent to any user through a variety of communication channels including automatic voice calls, instant messages, text messages, email and mobile browsing. As a result, business processes are accelerated, users no longer have to wait for information, and decisions can be made and implemented quickly and effectively. BackFlip is a privately held company and has offices in Los Gatos, California, USA, and KfarSaba, Israel. For more information, visit


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   Vice President, Business Development & Indirect Sales






SOURCE BackFlip Software