BackPeddle Social Media App Encourages Users to #PracticeSafeUploading Via Grassroots Ad Campaign

Jan 27, 2014, 07:00 ET from BackPeddle

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- BackPeddle, the new social media app designed to give users more control over their social media sharing, today announced #PracticeSafeUploading, a user-generated marketing campaign to remind people to think before they post. 

Historically social media has an infinite memory: information, indiscretions and mistakes live forever.  BackPeddle, an app designed to make social media's memory a bit more forgiving, wants to remind users how important it is to #PracticeSafeUploading.

"Sharing is fun, easy and intimate," says BackPeddle Co-founder and General Manager, Natalie Ross.  "Intimacy, combined with the speed at which social sharing occurs, often leads to inappropriately shared content that negatively impacts our children today and can cause them to be judged unfairly in the future."  

The #PracticeSafeUploading "Create-an-Ad" challenge begins January 27, 2014. BackPeddle users can download custom stickers, including campaign logos and taglines to create their own #PracticeSafeUploading ads.  Once they've uploaded their ads for the entire BackPeddle community to see, those ads can start accumulating BackPeddle "winks." The ad with the most winks by March 31, 2014 will be featured as part of BackPeddle's ongoing #PracticeSafeUploading campaign, and the winner will receive four floor seat tickets to the One Direction concert to be held at the Georgia Dome in Atlanta on October 1, 2014, and a travel voucher for $1,000.

BackPeddle provides one of the most controlled social media experiences on the market. Within the BackPeddle app, users can share text, audio and video messages with other BackPeddle users and set a wide range of automatic expiration dates for shared content and instantly delete content with the push of a button.

BackPeddle's seamless integration with Twitter, Facebook and Google+ also allows users to share content with these services through the BackPeddle app and then deactivate links to shared and re-shared content at any time, instantly, from within the BackPeddle app, whether they decide to do so minutes, months or years later.

About BackPeddle
BackPeddle is available for free through iTunes and Google Play.  The app was inspired by parents who wanted their tweens and teens to be able to fully engage in social media while maintaining control over the lifespan of shared content.


Related Link:
BackPeddle Website

Video with caption: "Kiss Bad Pics Goodbye" - an animated video that demonstrates all the ways BackPeddle can rescue social media users from that dreaded 'uh-oh' moment when they've shared too much with too many." Video available at:

Image with caption: "#PracticeSafeUploading Create-an-Ad Challenge. BackPeddle, a new social media app that gives users more control over their content with private messages and expiration dates for their audio, video, photos, and text messages, wants users to create their own #PracticeSafeUploading ads and enter to win four floor seat tickets to see One Direction in Atlanta, Georgia." Image available at:

Image with caption: "BackPeddlers...Becky, Al, Cindy and Ken." Image available at:

SOURCE BackPeddle