Badgeville Expands Gamification to Customer Success

New Application Connectors bring Digital Motivation to leading Collaboration, Service and CRM Systems

Dec 17, 2015, 13:53 ET from Badgeville

REDWOOD CITY, Calif., Dec. 17, 2015 /PRNewswire/ -- Badgeville, the global leader in business gamification, announced today the launch of new Application Connectors targeted at Customer Success applications. These new products enable enterprise customers to streamline their gamification deployment, expand the activities rewarded, and achieve greater visibility into user behavior and performance.

Customer engagement and loyalty is of critical importance in today's market. Forbes reports that 86% of customers will pay more for a better customer experience, and according to Forrester, a 10% improvement in a company's customer experience score can translate into more than $1 billion in increased revenue and other benefits¹.  The new Application Connectors make it easier than ever for enterprises to integrate gamification capabilities into their customer success applications. 

"Gamification works because it motivates and rewards people to follow the steps to achieve their own goals," said a Gartner report. "In doing so, it generates emotional engagement because the feedback and rewards provided incentivize people to keep striving to attain their goals."2 For both customers and employees, that engagement leads to higher customer retention and employee productivity.

"Deeper integration into the core enterprise application experience is a cornerstone of our strategy," said Steve Sims, Chief Design Officer at Badgeville. Badgeville released updated connectors for Jive 6 and 7.x, WordPress, Salesforce Sales Cloud, Salesforce Service Cloud and Salesforce One. "These new connectors streamline the process of deploying Badgeville's solution and provide customers more options and greater flexibility in achieving gamification objectives," said Sims.

  • Gamification and Digital Motivation for Customer Journey Applications and Social Actions: detect, analyze and reward actions such as opportunity/lead creation, brand advocacy, knowledge sharing, posts, replies, polls, praises, mentions, etc., globally or within specific groups  
  • Posting of Rewards: post rewards earned for activity, expertise, peer recognition, etc. automatically to feeds and activity streams  
  • Audience Analytics: capture behavioral analytics on customers, partners and employees, engagement, collaboration and recognition

"Two of the top Fortune 5 use Badgeville to increase engagement," said Jon Shalowitz, CEO of Badgeville.  "Increasing customer engagement and experience with these new Customer Success connectors, companies can accelerate engagement with their customers through digital motivation and reputation."

¹"Forrester blog post: "Customer Service: Why It Matters – And How To Do It Right", Kate Leggett, January 4, 2013
2Gartner, Use Gamification to Improve Sales Performance by Motivating Middle Performers, Samantha Searle, Brian Burke, Tiffani Bova, 30 September 2015

For more information on the new connector updates visit Badgeville's Blog.
For more information on how Badgeville is improving the customer experience visit Badgeville's blog.

About Badgeville  
Badgeville digitally motivates all types of people to achieve their business goals in systems across the enterprise. By motivating customers, employees, and partners to perform their best individually and in teams, Badgeville is fundamentally changing the way people work. With hundreds of deployments as the leader in enterprise gamification, Badgeville empowers Customer and Employee journeys, by increasing audience engagement and personal reputation for industry leaders and innovators including American Express, Samsung, Walmart, Kendall Jackson and more.

Founded in 2010, Badgeville is based in Redwood City, CA and New York City. To learn more follow @Badgeville or visit


SOURCE Badgeville