Badgley Mischka Debuts New Swimwear Collection
Iconic Design Duo Launches Men's and Women's Swimwear at Miami Swim Week
NEW YORK, July 13, 2019 /PRNewswire/ -- Badgley Mischka, the iconic American design house that exemplifies timeless glamour, is pleased to announce the launch of its newest swimwear collection, which will make its debut on the runway at The W Hotel South Beach, on July 13, during Miami Swim Week. The Badgley Mischka Swimwear collection will feature both men's and women's swimwear with elegant, couture design and classic silhouettes all infused with the signature details the brand is known for.
The women's collection includes a total of 30 pieces that range from gorgeous ruffled one pieces, high-waisted bikinis with beading, to elegant solid string bikinis in two-tone reversible colors. Pricing ranges from $89 MRP for bottoms to $349 MRP for a statement show-stopping one piece with beading and silk flowers. All swimwear is available in ranges of sizes from XS-XL and many of the designs can be worn as both swimwear and bodysuits.
The men's collection includes 10 pieces that are crafted from technical swim twill. This fabric provides ultimate comfort with a looper back construction and protection against the elements with a water resistant finish. The design reflects a fresh design silhouette that features bright Caribbean inspired prints and attention to details like custom hardware, unique rivets, and colorful drawstring cords.
"We are thrilled to be launching our new luxury swimwear collection. It truly reflects our inspiration of Caribbean island travel and offers elegant and stylish swimwear options for the warmer climates," said Mark Badgley, Co-founder and designer, Badgley Mischka. "As we expand our collection beyond couture dresses and daywear, we wanted to create beautiful, elaborately designed swimwear one could wear as a bodysuit, but also enjoy at the beach. We like to add a little touch of glamour to everyday life," added James Mischka, Co-Founder and Designer, Badgley Mischka.
Badgley Mischka swim will be available at Badgley Mischka's retail flagship, located on Sunset Boulevard in Los Angeles and on Badgleymischka.com.
"We infused the glamour and luxury of the Badgley Mischka's ready-to-wear and couture line directly into the swimwear," said Arie Setton, CEO, Badgley Mischka Swim. "The collection adds a unique offering to the current swim market and reflects Mark Badgley and James Mischka's signature elegance and from the red carpet to the pool or beach."
About Badgley Mischka Swim
Badgley Mischka swim is debuting the collection at Booth #265 at the Miami Swim Week Show at the Miami Convention Center from June 13 -16, 2019. Badgley Mischka swim will available at Badgley Mischka's flagship store in Los Angeles and on BadgleyMischka.com. For additional inquiries please contact: [email protected].
About Badgley Mischka
Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. Mark Badgley and James Mischka' s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles. For additional information, please visit www.badgleymischka.com
Contact:
Rob Caldwell
Vice President, Communications
BADGLEY MISCHKA
133 West 52nd Street, 5th floor
New York, NY 10019
212-921-1585
[email protected]
SOURCE Badgley Mischka
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