Bakery Products Market to grow by USD 270.9 Billion (2025-2029), Driven by Rising Retail Sales of Private-Label Products, Report on AI's Market Impact - Technavio

NEW YORK, Jan. 21, 2025 /PRNewswire/ -- Report with market evolution powered by AI - The global bakery products market size is estimated to grow by USD 270.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  7.4%  during the forecast period. Increasing retail value sales of private-label bakery products is driving market growth, with a trend towards increasing online presence of bakery product vendors. However, volatility of raw material prices of bakery products  poses a challenge. Key market players include ARYZTA AG, Associated British Foods Plc, Baker and Baker, Brezelbackerei Ditsch GmbH, Britannia Industries Ltd., Corporativo Bimbo SA de CV, Finsbury Food Group Plc, Flowers Foods Inc., Gruma SAB de CV, JAB Holding Co., LE DUFF Group, McKee Foods, Puratos, Roberts Bakery, Starbucks Corp., The Bakery and Co., The Great Canadian Bagel Ltd., The J.M Smucker Co., Warburtons Ltd., and Yamazaki Baking Co. Ltd..

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Market Driver

The Bakery Products Market is witnessing significant trends due to urbanization and modern life. Health-conscious individuals and fitness enthusiasts are driving the demand for baked goods with natural, organic, and functional ingredients. Intense competition, cost fluctuations, and sustainability pressures are key challenges for players in this industry. Raw materials like flour, eggs, and sugar are major cost drivers, while quality and health concerns are crucial factors. Sugar, gluten, and other dietary preferences are influencing product innovation, leading to the production of low-calorie, gluten-free, and vegan options. Eco-friendly practices and consumer behavior are shaping the market, with online sales, flexible packaging, and home cooking gaining popularity. Fermented goods, organic baked goods, and on-the-go consumption are emerging trends. Bread, cakes, pastries, pizza crust, rusks, and fortified or enriched products are popular bakery items. Biscuits, cookies, muffins, bagels, croissants, and cultured products are also in demand. Product diversification, brand loyalty, and marketing strategies are essential for success. Whole grains, seeds, and superfoods are used to cater to health-conscious consumers. Probiotics, fortified nutrients, and unique flavors are adding value to the market. The IMARC Group reports on Bakery Products Market trends, including bread and rolls, cream biscuits, glucose biscuits, Marie biscuits, non-salt cracker biscuits, salt cracker biscuits, milk biscuits, rusks, convenience stores, independent retailers, artisanal bakeries, and quick-service restaurants. The market is influenced by changing lifestyles, diets, culinary traditions, and affordable price ranges. Distribution networks, promotions, and Mexican snacks are also impacting the market. 

The bakery products market is experiencing significant growth due to the increasing popularity of online sales. E-commerce platforms provide consumers with easy access to a wide selection of bakery products from various brands. The acquisition of Whole Foods Market by Amazon in 2017 disrupted the market with Amazon Prime offering direct delivery of Whole Foods bakery items, including cookies, gluten-free products, brownies, blondies, dessert bars, pies, cakes, and loaves, to end-users, providing a convenient and hassle-free purchasing experience. The rise of smartphone usage and internet accessibility have contributed to the market's expansion, allowing consumers to shop for bakery products anytime, anywhere. 

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Market Challenges

• The Bakery Products Market is facing several challenges in today's urbanized world. Modern life and health-conscious individuals demand more eco-friendly and fitness-focused baked goods. Intense competition, cost fluctuations, and raw material availability pose significant challenges. Quality and health concerns, especially regarding sugar, gluten, and sustainability pressures, are key issues. Consumer behavior shifts towards home cooking, online sales, and flexible packaging. Fermented goods, organic baked goods, and on-the-go consumption are growing trends. Bread, cakes, pastries, pizza crust, rusks, fortified products, and enriched products are popular categories. Low-calorie products, convenience foods, and dietary preferences are driving innovation. Ex-pat populations and changing lifestyles broaden the market. Biscuits, healthy food, and celiac disease are significant factors. Bakeries and baked goods rely on flour, eggs, cookies, muffins, bagels, croissants, and culturally diverse offerings. Whole grains, seeds, gluten-free, dairy-free, and vegan options are essential. Product innovation includes textures, shapes, superfoods, probiotics, and fortified nutrients. The IMARC Group reports on bakery products, including bread and rolls, cream biscuits, glucose biscuits, Marie biscuits, non-salt cracker biscuits, salt cracker biscuits, milk biscuits, rusks, convenience stores, independent retailers, artisanal bakeries, staple foods, diets, culinary traditions, and pretzels. Affordable price ranges and distribution networks are crucial for cost-conscious consumers. Promotions and Mexican snacks are also market drivers.
• The global bakery products market relies on key raw materials such as wheat and wheat flour, cocoa, dairy products, palm and vegetable oils, sugar, and sweeteners, flavoring agents, and nuts for production. Bakery businesses purchase substantial quantities of packaging materials for product presentation. Raw material prices fluctuate due to factors like resource competition, tariffs, adverse weather, agricultural productivity risks, and consumer or industrial demand. Enzymes have gained popularity in bakery products due to their ability to enhance volume, improve texture, and elevate appearance compared to other functional ingredients like ascorbic acid and vital wheat gluten.

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Segment Overview 

This bakery products market report extensively covers market segmentation by

1. Distribution Channel
• 1.1 Offline
• 1.2 Online
2. Product 
• 2.1 Bread and rolls
• 2.2 Cakes and pastries
• 2.3 Cookies
• 2.4 Others
3. Geography 
• 3.1 APAC
• 3.2 Europe
• 3.3 North America
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Offline-  Supermarkets and hypermarkets have become the leading distribution channels for bakery products due to the expansion of organized retail in developed and emerging economies. The retail sector's growth and the establishment of numerous retail outlets have boosted sales in this segment. Supermarkets and hypermarkets offer a wide range of bakery items and provide consumers with the convenience of shopping for various products under one roof. Factors like discounted prices and an appealing shopping experience attract consumers to buy bakery products from these stores. In addition, the rise of convenience stores in countries like the UK and Japan, fueled by urbanization and changing lifestyles, has led to a significant increase in sales of bakery products, particularly bread, through this channel. The increasing number of independent retailers worldwide is also expected to drive sales of bakery products, contributing to the growth of the offline segment in the global bakery products market.

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Research Analysis

The Bakery Products Market is experiencing significant growth due to urbanization and the demands of modern life. Health-conscious individuals and fitness enthusiasts are driving the market for healthy baked goods, such as whole grain bread, gluten-free pastries, and low-sugar desserts. Intense competition among players and cost fluctuations impact the market, but the ex-pat population and changing lifestyles provide new opportunities. Key product categories include biscuits, cookies, muffins, bagels, croissants, and various baked cultures. Flour, eggs, and other essential ingredients are in high demand, as bakeries strive to meet the diverse dietary preferences of consumers. Overall, the Bakery Products Market is a dynamic and evolving industry that caters to the diverse needs and tastes of consumers around the world.

Market Research Overview

The Bakery Products Market is experiencing significant growth due to urbanization and modern life, as more and more health-conscious individuals and fitness enthusiasts seek out nutritious baked goods. Intense competition and cost fluctuations pose challenges, but bakers are responding with eco-friendly practices, flexible packaging, and product diversification. Raw materials like flour, eggs, and sugar are key considerations, as are quality and health concerns. Sugar, gluten, and sustainability pressures are driving demand for low-calorie, gluten-free, vegan, and organic options. Consumer behavior is shifting towards online sales and convenience foods, with baked goods like bread, cakes, pastries, pizza crust, rusks, and biscuits leading the way. Fermented goods, fortified and enriched products, and unique flavors are also popular trends. Cultural influences, dietary preferences, and whole grains are shaping the market, with convenience stores, independent retailers, artisanal bakeries, and quick-service restaurants all vying for a share. Product innovation continues to drive growth, with textures, shapes, superfoods, probiotics, and fortified nutrients all gaining popularity. E-commerce platforms and natural and organic ingredients are also key factors, as are marketing strategies, brand loyalty, and product diversification. The Bakery Products Market is expected to continue growing, with bread and rolls, cream biscuits, glucose biscuits, Marie biscuits, non-salt cracker biscuits, salt cracker biscuits, milk biscuits, rusks, convenience stores, and independent retailers among the major players. The market is influenced by factors such as changing lifestyles, ex-pat population, celiac disease, and culinary traditions, with pretzels, affordable price range, and cost-conscious consumers also playing a role. Distribution networks, promotions, and Mexican snacks are other important considerations.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Offline
• Online
• Product
• Bread And Rolls
• Cakes And Pastries
• Cookies
• Others
• Geography
• APAC
• Europe
• North America
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio