Balance Bike Company Strider Sports International Selects JMPR Public Relations as Agency of Record
WOODLAND HILLS, Calif., Feb. 17, 2015 /PRNewswire/ -- JMPR Public Relations, Inc. announced that it has been signed as agency of record for Strider Sports International, the world's premier manufacturer and marketer of no-pedal balance bikes, designed to encourage toddlers, children and even adults to learn how to ride a bike.
Strider Sports International, headquartered in Rapid City, South Dakota, selected JMPR based upon the agency's long-standing experience with both traditional and social media and relationships in the family, lifestyle and consumer press. The account will be run out of the agency's headquarters in Los Angeles with the support of JMPR's network of consultants in major media markets around the U.S.
JMPR will be responsible for promoting Strider Sports International through targeted media outreach in national lifestyle, family, outdoor and regional publications. JMPR will also help generate awareness and participation surrounding Strider bike events across the country.
"At Strider Sports International, we're all about inspiring kids to ride," said Ryan McFarland, CEO of Strider Sports International. "Our focus is building a bike that is perfectly engineered to fit and function for a really young child, making it easy, safe, and fun to ride."
"Strider's creators have uniquely made it possible to teach nearly any child how to easily and safely ride a bicycle," said JMPR President, Joseph Molina. "We are excited to help tell Strider's story and inspire families everywhere to learn to ride."
About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 36 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include Infiniti, Los Angeles Auto Show, Bentley Motors, Stacks Bowers Galleries, Pep Boys, Royal Purple, Airstream and Meguiar's Inc. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts
About Strider Sports International
Founded in 2007, Strider Sports International designs efficient, no-pedal balance bikes for all ages and all abilities. The goal of Strider Sports is to simplify a bike to its essence, so that proper size, weight and simplicity combine to eliminate any fear of riding and instill confidence in new riders. STRIDER® balance bikes are industry-leading training bikes that help children as young as 18 months learn to ride on two wheels. STRIDER balance bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. The patented STRIDER No-Pedal Bikes are now distributed in over 75 countries. To learn more and to find a retailer in your area, visit www.StriderBikes.com, like us on Facebook and follow us on Twitter and Instagram.
SOURCE JMPR Public Relations, Inc.
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