FAIRFIELD, N.J., May 16, 2016 /PRNewswire/ -- Ballantine, a New Jersey based print and digital marketing company, is working with New York based Affinity Health Plan to develop direct mail campaigns to educate the managed care organization's members about their health care options and the importance of primary care.
Focused on underserved and low-income communities for over 30 years, Affinity Health Plan, which has nearly 300,000 members in the New York City area, continually identifies opportunities to improve member engagement and encourage more proactive, educated choices as it relates to health care. One of the challenges that Affinity wanted to address concerns the overuse of emergency rooms, especially for non-life threatening health issues. A second relates to members not visiting their primary care physician (PCP) for the all-important annual check-up.
To help Affinity address these challenges, Ballantine developed engaging personalized direct mail communication tools to educate members on the availability of local, conveniently located urgent care centers. Another campaign involved targeted communications encouraging members to visit their PCPs, personalized with the PCPs name and number. On these projects, Ballantine provided direct mail production and partnered with Second Melody for creative development.
"Personalized mailers have been very successful with our clients because they provide relevant information to the recipient," notes Matt Cote, Director of Business Development for Ballantine. "In the case of Affinity's urgent care mailing, we included a refrigerator magnet with the name, address and phone number of the closest facility. The magnet serves as additional touch point that the member is very likely to use and keeps useful information readily available."
Family-owned since 1966, Ballantine offers a full suite of print and digital marketing services aimed at helping brands better understand and reach their target audiences. For more information, please visit http://www.ballantine.com.
About Affinity Health Plan:
Affinity Health Plan is an independent, not-for-profit organization driven by the mission to help its members, their families and their communities lead healthier lives. Through one of the area's largest physician networks, Affinity offers a variety of programs under Medicaid, Child Health Plus, Medicare, Essential Plan and Qualified Health Plans on the New York State of Health Marketplace for members in the Bronx, Brooklyn, Manhattan, Queens, Staten Island, as well as Nassau, Suffolk, Westchester, Rockland and Orange counties. For more information, visit AffinityPlan.org.
Name: Ryan Cote
Phone: (973) 305-1504
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