FAIRFIELD, N.J., April 13, 2016 /PRNewswire/-- Ballantine, a New Jersey-based print and digital marketing company, is celebrating 50 years of business in 2016.
In 1966, Thomas J. Coté founded Ballantine, a business that focused on pre-press and print production services. Two years later, his brother Charles joined the business. As the company grew and expanded, Charles' son Tom C. joined in 1978, followed by Tom's brother John in 1984. Over time, Tom C. and John took on more responsibility, and they transitioned into company management roles when Tom J. and Charles retired.
As industries, customers, and technology all changed and evolved, Ballantine has evolved along with them. The company expanded its scope in 1990 to include mailing services and in 2000, added copy and design as well as one-to-one marketing.
Ballantine entered the field of digital marketing in 2011 by offering SEO services to their clients. The company's digital marketing offerings have expanded significantly to include social media, paid search campaigns, content marketing and email marketing. In 2015, Ballantine moved to an expanded facility in Fairfield, NJ as part of their long term growth plans, which includes doubling their employee base over the next few years.
Ballantine has stressed the importance of excellent customer service throughout its history. The company makes a point of partnering with its clients to gain a deep understanding of their needs, then uses its expert skills to develop and execute the right plan for each client. Ballantine strives to provide a diverse array of products and services, and is always looking for opportunities to expand its capabilities.
Over the last decade, the third generation of Coté's has entered the family business. Ryan Coté is the Director of Digital Marketing, Scott Coté is Director of Paid Advertising, and Matt Coté is Director of Business Development.
"Our goal is to provide a complete marketing solution to our customers," says Ballantine Chief Operating Officer Tom C. Coté. "Over the last 50 years, we've made a point of evolving and expanding our service offerings to become a comprehensive resource and partner for our many clients."
Ballantine has been helping companies nationwide to implement successful direct marketing campaigns since 1966. Family-owned and operated for three generations, Ballantine offers a full suite of print and digital marketing services aimed at helping brands better understand and reach their target audiences.
For more information, please visit http://www.ballantine.com.
Name: Ryan Coté
Phone: (973) 305-1500