BRISBANE, Australia, April 10, 2013 /PRNewswire/ -- Rock Publicity (http://rockpublicity.com), a digital publicity agency specializing in celebrity social media management, recently signed two prominent entertainment acts to full-time management.
"Every band or celebrity has a traditional publicist," said Leon Hill, director of Rock Publicity. "The problem is they don't handle the digital or social media side of things, which is much more important these days."
One of the agency's new clients is Brandon Cole "Bam" Margera, a founding cast member of MTV's "Jackass" reality TV series and the star of the network's "Viva La Bam" and "Bam's Unholy Union" series.
And already, the results are speaking for themselves.
In less than one week, Rock Publicity generated almost $100,000 in revenue via social media for Margera. The agency also increased Margera's weekly reach (the number of people seeing his photos, videos, status updates or marketing messages) on Facebook by more than 1,500 percent in little more than two months. "When we started working on Margera's social media, he was reaching just over 160,000 people per week. Now, only a few months later, closer to 3 million people are seeing his messages every seven days," said Hill.
The Veronicas, a twin-sister pop act that has won awards from the Australian Recording Industry Association (commonly known as ARIA), signed on with Rock Publicity for band social media management. The agency increased The Veronicas' reach by over 300 percent and more than doubled their Facebook fan and YouTube subscriber rates in just over one week.
Both Margera and The Veronicas are employing the agency's full-service program of continual social media management and optimization. Rock Publicity staff makes sure that the information their clients distribute to fans and the online community has as much exposure and impact as possible. The agency also implements weekly no-cost viral campaigns on a weekly basis ensure that the celebrities' online fan base is growing at the highest possible rate on all social channels such as YouTube, Instagram, Facebook and Twitter.
Rock Publicity also keeps clients in the public eye through regular news stories and publicity campaigns. Staffers also regularly seek out corporate endorsement opportunities or partnerships in order to provide clients with additional exposure, streams of revenue or free products or services.
Acts or personalities that may not require or be able to afford full-time management can take advantage of the celebrity social media agency's ROCKstar consulting program. During the 90-day program, staffers teach clients celebrity social media management techniques for a band or act, including what kind of content to post, how to gain corporate endorsements, fundraising strategies, the secrets of getting online content to go viral and more.
In addition to the ROCKstar program, the agency will also provide consulting tailored to a client's specific needs as well as an endorsement program in which staffers approach relevant or recommended companies to seek out partnerships and sponsorships on clients' behalf in industries such as luxury motoring, clothing companies, electronics, liquor brands, restaurants and cosmetics companies.
"Social media management isn't just about increasing exposure" said Hill. "For many celebrities and artists it's a potential seven-figure revenue stream they're missing out on."
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SOURCE Rock Publicity